--- title: EnergyWire | A blog by KSV | Kevin Willard description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Kevin Willard ### Recent Posts ## [Helping Save America’s Forests Proves to be Very Rewarding](https://blogs.ksvc.com/energy-wire/aff-muse-awards) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on March 17, 2022 at 2:02 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Muse%20Awards-01.jpg)](https://blogs.ksvc.com/energy-wire/aff-muse-awards) The [American Forest Foundation](https://www.forestfoundation.org/) wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver. [Read More](https://blogs.ksvc.com/energy-wire/aff-muse-awards) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/aff-muse-awards#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [How 2021 Brought a Shift in Perspective - and New Opportunities - to KSV’s Doorstep](https://blogs.ksvc.com/energy-wire/2021-new-ksv-opportunities) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on November 18, 2021 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/youtube_profile.jpg)](https://blogs.ksvc.com/energy-wire/2021-new-ksv-opportunities) 2021 sure has thrown the agency world its fair share of curveballs. But with it came new opportunities. We just had to find the right places to take some swings. Among the most notable: a shift in our staffing approach, and how we’ve been able to leverage the [MAGNET Global Network](https://magnetglobal.org/), 40 of the most innovative, independently-owned agencies located around the globe. For the past four decades, KSV has had two addresses. One in Burlington, VT, the other in New York, NY. Employees either lived in VT or NYC. Or close enough to one of those two places to work from the KSV office located there. Not unlike the rest of the industry, if there was an office you go there and work. [Read More](https://blogs.ksvc.com/energy-wire/2021-new-ksv-opportunities) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2021-new-ksv-opportunities#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Keep On: Mass Save Creative Showcase](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on June 24, 2021 at 3:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/MassSave_KeepOn_NativeStill.jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Digital Video](https://blogs.ksvc.com/energy-wire/topic/digital-video), [OOH](https://blogs.ksvc.com/energy-wire/topic/ooh) ## [Together. Alone at the Office.](https://blogs.ksvc.com/energy-wire/together-apart) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on April 17, 2020 at 3:11 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/IMG_0821%20(1).jpg)](https://blogs.ksvc.com/energy-wire/together-apart) I’m writing this from our empty office. Sitting on a couch next to no one. It’s so quiet I can hear the fan turn 20 feet above my head. I didn’t even know we had fans. I spend most of the day looking at my computer screen. And when I’m not looking at that, I’m looking at the empty desks of my friends and colleagues. And I wonder. I wonder when we will all get to share this space together again. I wonder how different all of it will feel. I miss the sound of Shaina’s laugh. I miss what Erin’s smile looks like when it’s not through a zoom call. I miss the sound of Tucker walking around the office on speaker phone. And I miss how loud Rachel types. Real-life, in-person stuff. [Read More](https://blogs.ksvc.com/energy-wire/together-apart) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/together-apart#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative) ## [Dear 2119: Keeping the Conversation Going](https://blogs.ksvc.com/energy-wire/dear_2119_continued_conversation) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on November 1, 2019 at 4:07 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture-3.png)](https://blogs.ksvc.com/energy-wire/dear_2119_continued_conversation) The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. **And KSV**. Like everyone else who felt compelled to rise up, we knew we had to do *something*. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow. [Read More](https://blogs.ksvc.com/energy-wire/dear_2119_continued_conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/dear_2119_continued_conversation#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Save Our Breath](https://blogs.ksvc.com/energy-wire/save-our-breath) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on August 29, 2019 at 11:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/image1%20(2).jpeg)](https://blogs.ksvc.com/energy-wire/save-our-breath) Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die.  [Read More](https://blogs.ksvc.com/energy-wire/save-our-breath) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/save-our-breath#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) [All posts](https://blogs.ksvc.com/energy-wire/all) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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