I’m writing this from our empty office. Sitting on a couch next to no one. It’s so quiet I can hear the fan turn 20 feet above my head. I didn’t even know we had fans. I spend most of the day looking at my computer screen. And when I’m not looking at that, I’m looking at the empty desks of my friends and colleagues. And I wonder. I wonder when we will all get to share this space together again. I wonder how different all of it will feel. I miss the sound of Shaina’s laugh. I miss what Erin’s smile looks like when it’s not through a zoom call. I miss the sound of Tucker walking around the office on speaker phone. And I miss how loud Rachel types. Real-life, in-person stuff.
Read More
Topics:
Innovation,
Content Marketing,
Inspiration,
Branding and Brand Value,
Creative
Growing up in the remote cornfields of the Midwest can feel pretty isolating. Fortunately, I had a vast library of vinyl. Yep. I’m old. For me, the sound of that needle slipping across the surface of the record can be one of the most comforting sounds on this planet. Those few seconds before the music starts and the real escape begins.
To this day, when certain songs come on, I can remember what my room smelled like. The ratty old t-shirt I was wearing. Where I was sitting. The mood I was in.
Music plays such an important role in our day-to-day lives. Workout playlists. Go-to karaoke jam. Your wedding.
Read More
Topics:
Innovation,
Content Marketing,
Inspiration,
Branding and Brand Value,
Creative
Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.
A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.
Read More
Topics:
Customer-Centric Marketing,
Innovation,
Social Media Strategy and Best Practices,
Content Marketing,
Branding and Brand Value,
Sustainability Marketing,
Marketing Strategy and Best Practices
Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.
Read More
Topics:
Customer-Centric Marketing,
Innovation,
B Corporation,
Industry Expert Interviews,
Content Marketing,
Branding and Brand Value,
Sustainability Marketing,
Marketing Strategy and Best Practices
We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!
Read More
Topics:
Customer-Centric Marketing,
Utility Communications,
Innovation,
B Corporation,
Industry Expert Interviews,
Research,
Clean Energy,
Branding and Brand Value,
Energy Storage,
Climate and Social Justice
Exiting one decade and entering a new era often coincides with reflection and forecasting.
Read More
Topics:
Innovation,
Social Media Strategy and Best Practices,
Branding and Brand Value,
In the News
By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
Read More
Topics:
Customer-Centric Marketing,
Utility Communications,
Innovation,
Research,
Electrification,
Marketing Strategy and Best Practices
November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.
Read More
Topics:
Customer-Centric Marketing,
Innovation,
Content Marketing,
Smart Technology,
Marketing Strategy and Best Practices
The Global Climate Strike. The United Nations Climate Action Summit. Greta Thunberg. And KSV. Like everyone else who felt compelled to rise up, we knew we had to do something. Protests and demonstrations are powerful things, but they only create change in the long-term when people refuse to let go of the conversation. To get people to hang on to their hopes for a better future, we created the KSV climate capsule. A collection of messages from concerned citizens inspired by hope for a better tomorrow.
Read More
Topics:
Innovation,
Clean Energy,
Climate Change,
Content Marketing,
Branding and Brand Value,
Sustainability Marketing,
Climate and Social Justice
We’ve been thinking a lot recently about what things will be like in a hundred years.
It’s a strange but thought-provoking item to consider.
And while thinking about the next 100 years has started conversations and given us a sense of optimism about the opportunities in front of current and future generations, we cannot help but simultaneously wonder: What about the next 10 years? Five years?
Read More
Topics:
Innovation,
Clean Energy,
Climate Change,
Content Marketing,
Branding and Brand Value,
Sustainability Marketing,
Climate and Social Justice