Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.
Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.
Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices
No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements.
Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices
As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before.
Topics: Utility Communications, Innovation, Energy Efficiency, Clean Energy, Content Marketing, Creative, Marketing Strategy and Best Practices
In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.
Topics: Customer-Centric Marketing, Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, In the News
Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.
Topics: Innovation, B Corporation, Industry Expert Interviews, Sustainability Marketing, Company Culture, In the News
If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning.
Topics: Customer-Centric Marketing, Innovation, Content Marketing, Inspiration, Sustainability Marketing, Company Culture, In the News
We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.
Topics: Customer-Centric Marketing, Innovation, Clean Energy, Branding and Brand Value, Sustainability Marketing, B2B marketing, In the News, Marketing Strategy and Best Practices
As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.
Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice