2019. The Year Everybody Shouted for Something.

Posted by Kevin Willard on December 19, 2019 at 9:00 AM
2019. The year my son Max was born. The year lots of babies were born—130 million of them, actually. 130 million little sets of eyes opened for the first time and saw this crazy, cool, frightening, exciting, sad, awesome, strange place all of us call home. Thankfully, infants spend a considerable amount of time sleeping, because 2019 was filled with all types of shouting.  
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Topics: innovation, sustainability, social responsibility, EnergyWire, EV, Creative, Climate Summit, holiday card

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

Let's Not Blame the New York Times for Being Honest About EV Challenges

Posted by Tucker Wright on July 3, 2019 at 10:34 AM

A few weeks ago the New York Times published an article titled L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In. In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.

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Topics: customer motivations, innovation, electric vehicles, energy revolution, strategic electrification, sustainability, EnergyWire, EV

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