Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.
Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice
I’m writing this from our empty office. Sitting on a couch next to no one. It’s so quiet I can hear the fan turn 20 feet above my head. I didn’t even know we had fans. I spend most of the day looking at my computer screen. And when I’m not looking at that, I’m looking at the empty desks of my friends and colleagues. And I wonder. I wonder when we will all get to share this space together again. I wonder how different all of it will feel. I miss the sound of Shaina’s laugh. I miss what Erin’s smile looks like when it’s not through a zoom call. I miss the sound of Tucker walking around the office on speaker phone. And I miss how loud Rachel types. Real-life, in-person stuff.
Topics: Innovation, Content Marketing, Inspiration, Branding and Brand Value, Creative
Growing up in the remote cornfields of the Midwest can feel pretty isolating. Fortunately, I had a vast library of vinyl. Yep. I’m old. For me, the sound of that needle slipping across the surface of the record can be one of the most comforting sounds on this planet. Those few seconds before the music starts and the real escape begins.
To this day, when certain songs come on, I can remember what my room smelled like. The ratty old t-shirt I was wearing. Where I was sitting. The mood I was in.
Music plays such an important role in our day-to-day lives. Workout playlists. Go-to karaoke jam. Your wedding.
Topics: Innovation, Content Marketing, Inspiration, Branding and Brand Value, Creative
Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.
A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.
Topics: Customer-Centric Marketing, Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices
Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.
Topics: Customer-Centric Marketing, Innovation, B Corporation, Industry Expert Interviews, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices
Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.
Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice
We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice
It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing
Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.
Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology
