--- title: EnergyWire | A blog by KSV (8) description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (8) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [5 Ways Clean Energy Will Help Define the New Normal](https://blogs.ksvc.com/energy-wire/new-normal) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 8, 2020 at 11:39 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/electric-windmill-163317.jpg)](https://blogs.ksvc.com/energy-wire/new-normal) As we [mentioned last week](https://blogs.ksvc.com/energy-wire/permission-to-lead), re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.  [Read More](https://blogs.ksvc.com/energy-wire/new-normal) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/new-normal#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Industry Expert Interview: Patti Doyle, CEO of Rumi Spice](https://blogs.ksvc.com/energy-wire/patti-doyle) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 1, 2020 at 11:28 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/CEO_RumiSpice_Patti%20Doyle.jpg)](https://blogs.ksvc.com/energy-wire/patti-doyle) This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new. [Read More](https://blogs.ksvc.com/energy-wire/patti-doyle) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/patti-doyle#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Permission to Lead](https://blogs.ksvc.com/energy-wire/permission-to-lead) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 28, 2020 at 8:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/landscape-photography-of-road-and-forest-775203.jpg)](https://blogs.ksvc.com/energy-wire/permission-to-lead) Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life. [Read More](https://blogs.ksvc.com/energy-wire/permission-to-lead) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/permission-to-lead#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Together. Alone at the Office.](https://blogs.ksvc.com/energy-wire/together-apart) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on April 17, 2020 at 3:11 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/IMG_0821%20(1).jpg)](https://blogs.ksvc.com/energy-wire/together-apart) I’m writing this from our empty office. Sitting on a couch next to no one. It’s so quiet I can hear the fan turn 20 feet above my head. I didn’t even know we had fans. I spend most of the day looking at my computer screen. And when I’m not looking at that, I’m looking at the empty desks of my friends and colleagues. And I wonder. I wonder when we will all get to share this space together again. I wonder how different all of it will feel. I miss the sound of Shaina’s laugh. I miss what Erin’s smile looks like when it’s not through a zoom call. I miss the sound of Tucker walking around the office on speaker phone. And I miss how loud Rachel types. Real-life, in-person stuff. [Read More](https://blogs.ksvc.com/energy-wire/together-apart) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/together-apart#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative) ## [The Power of Music: Striking the Right Chord With Your Audience](https://blogs.ksvc.com/energy-wire/power-of-music) Posted by [Tony Peck](https://blogs.ksvc.com/energy-wire/author/tony-peck) on April 9, 2020 at 9:31 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(4).jpg)](https://blogs.ksvc.com/energy-wire/power-of-music) Growing up in the remote cornfields of the Midwest can feel pretty isolating. Fortunately, I had a vast library of vinyl. Yep. I’m old. For me, the sound of that needle slipping across the surface of the record can be one of the most comforting sounds on this planet. Those few seconds before the music starts and the real escape begins. To this day, when certain songs come on, I can remember what my room smelled like. The ratty old t-shirt I was wearing. Where I was sitting. The mood I was in. Music plays such an important role in our day-to-day lives. Workout playlists. Go-to karaoke jam. Your wedding. [Read More](https://blogs.ksvc.com/energy-wire/power-of-music) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/power-of-music#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative) ## [Making the Most of Social Media in the Age of the Coronavirus](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 3, 2020 at 12:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/KSC%20Screen%20Time%20April%203.jpg)](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) Back in January, we dove deep into [two of the biggest social media trends](https://blogs.ksvc.com/energy-wire/tiktok-twitter) of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era. A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus. [Read More](https://blogs.ksvc.com/energy-wire/social-media-coronavirus) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-coronavirus#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 26, 2020 at 9:02 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Industry%20Expert.jpg)](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation. [Read More](https://blogs.ksvc.com/energy-wire/rebecca-gildiner) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/rebecca-gildiner#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Business as a Force for Good: B Corp Month Round Up](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 12, 2020 at 10:05 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Month.gif)](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities. [Read More](https://blogs.ksvc.com/energy-wire/bcorp-month-2020) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bcorp-month-2020#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on March 6, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/BatteryWindow.jpg)](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free [here](https://homebatteries.ksvc.com/ksv/whitepaper/2020/homeowners_batterystorage)! [Read More](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/battery_storage_whitepaper_release#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Running on a Full Battery](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 20, 2020 at 9:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Think%20Outside.jpg)](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) It’s been a busy start to the year over in KSV-land. Channeling our innermost [Lizzo](https://blogs.ksvc.com/energy-wire/welcome2020), our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year. [Read More](https://blogs.ksvc.com/energy-wire/aesp-battery-preview) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/aesp-battery-preview#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) [Previous](https://blogs.ksvc.com/energy-wire/page/7) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/page/9) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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