It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing
Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.
Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology
Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.
Topics: Utility Communications, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, B2B marketing, In the News, Climate and Social Justice
Not cold, stiff, done dead. Just the way it used to be, dead. It’s no longer this singular platform we seek out to connect with old friends from high school. It’s the way of life. And it has changed every aspect of how we take in the world around us—from how we consume news, to how we market our products or services. If you're ashamed to admit that, based on weekly notifications from your iPhone (thanks, Apple), you’ve spent upwards of 3-4 hours per day on your smartphone, know that you’re probably not alone.
Topics: Social Media Strategy and Best Practices, Content Marketing, B2B marketing
Exiting one decade and entering a new era often coincides with reflection and forecasting.
Topics: Innovation, Social Media Strategy and Best Practices, Branding and Brand Value, In the News
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices
Happy almost Thanksgiving! As we inch another day closer to pumpkin pie, turkey and green bean casserole (dessert first, always), the team at KSV certainly has plenty to be thankful for—inspiring clients, innovative colleagues and a community dedicated to creating a better future. We could go on, but we’d be here until New Year’s Eve.
Topics: Climate Change, Sustainability Marketing, In the News, Climate and Social Justice
November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.
Topics: Customer-Centric Marketing, Innovation, Content Marketing, Smart Technology, Marketing Strategy and Best Practices
In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.
Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage
Looking for the key to success in 2020? A tried-and-true tactic to build new relationships, nurture current connections, grow awareness, educate your customers, boost your digital presence, drive sales, foster leads, and stay competitive? Content marketing is your secret weapon.
Topics: Content Marketing, B2B marketing, Marketing Strategy and Best Practices