We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished.
We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished.
Topics: Customer-Centric Marketing, Content Marketing, In the News, Marketing Strategy and Best Practices
In “normal” times, pre-global pandemic, getting the biggest ROI out of your marketing budget was undoubtedly a priority. But as we all know, the summer of 2020 is anything but normal.
With 65% of marketers anticipating a decrease to already constrained marketing budgets, brands across industries need to find ways to be more nimble, creative and strategic while also figuring out how to effectively respond to the changing needs of customers living in the midst of an ongoing pandemic and revolutionary social change.
We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
Topics: Customer-Centric Marketing, B Corporation, Climate Change, Social Media Strategy and Best Practices, Audience Segmentation
Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.
Topics: B Corporation, Social Media Strategy and Best Practices, Climate and Social Justice
This week we’re giving our platform over to Anthea Kelsick, Co-CEO, B Lab U.S. & Canada, one voice of the millions of Black Americans that deserve to be heard and amplified. Read her article, Tackling Racism as Accountable Business Leaders, here.
Topics: B Corporation, Climate and Social Justice
We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.
Topics: Customer-Centric Marketing, Innovation, Clean Energy, Branding and Brand Value, Sustainability Marketing, B2B marketing, In the News, Marketing Strategy and Best Practices
The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many.
Topics: B Corporation, Clean Energy, Climate Change, Sustainability Marketing, Company Culture, In the News, Marketing Strategy and Best Practices
There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Climate Change, Energy Storage, Sustainability Marketing, In the News
As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice