We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer Engagement, utility communications, communications, energy marketing, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram, inspiration, 2019
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: customer experience, utilities, utility, future of energy, innovation, customer centric, connected home, energy efficiency, KSV research, market research, Smart Home, smart products, renewable energy, electric vehicles, clean energy, energy revolution, social media best practices, inspiration, strategic electrification
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram