Not cold, stiff, done dead. Just the way it used to be, dead. It’s no longer this singular platform we seek out to connect with old friends from high school. It’s the way of life. And it has changed every aspect of how we take in the world around us—from how we consume news, to how we market our products or services. If you're ashamed to admit that, based on weekly notifications from your iPhone (thanks, Apple), you’ve spent upwards of 3-4 hours per day on your smartphone, know that you’re probably not alone.

Topics: Social Media Strategy and Best Practices, Content Marketing, B2B marketing

Exiting one decade and entering a new era often coincides with reflection and forecasting. 

Topics: Innovation, Social Media Strategy and Best Practices, Branding and Brand Value, In the News

Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Join us in picturing this:

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices

In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”

Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Energy Storage, Sustainability Marketing, Electrification

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative