Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Let’s Talk About Content Marketing

Posted by Shaina Kaye on April 25, 2019 at 10:25 AM

Join us in picturing this:

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Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices

Is Demand Management the New Energy Efficiency?

Posted by Harrison Grubbs on April 4, 2019 at 10:37 AM

In the past two months, we have attended the AESP, Distributech, AEEEast and NESEA conferences and kept up with all of our GreenTech Media and Utility Dive readings and podcasts. Having been devotees of these industry staples for years, we have noticed a trend that causes us to ask, “Where did energy efficiency go?”

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Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Energy Storage, Sustainability Marketing, Electrification

Commitments, Promises & Innovations: Our Spring Energy Round Up

Posted by Shaina Kaye on March 28, 2019 at 10:45 AM

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice

Four Energy Companies Acing the Social Media Game

Posted by Shaina Kaye on March 21, 2019 at 10:15 AM

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

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Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration

Kill Advertising!

Posted by Energy Wire on January 17, 2019 at 9:45 AM

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative

Climate Change is Your Fight. Social Media Should Be Your Ally.

Posted by Shaina Kaye on January 10, 2019 at 4:07 PM

In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Audience Segmentation

Closing Out 2018 and Planning for 2019, with Optimism

Posted by Mary Stewart on December 20, 2018 at 12:00 PM

This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology

3 Ways Social Media Can Save Utilities

Posted by Shaina Kaye on November 15, 2018 at 9:40 AM

If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.  

But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.

Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)

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Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, Audience Segmentation