The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many.
Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.
Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news
Happy almost Thanksgiving! As we inch another day closer to pumpkin pie, turkey and green bean casserole (dessert first, always), the team at KSV certainly has plenty to be thankful for—inspiring clients, innovative colleagues and a community dedicated to creating a better future. We could go on, but we’d be here until New Year’s Eve.