Brand Value: The New Box of Chocolates

Posted by Energy Wire on February 14, 2019 at 9:40 AM

Stupid happens.

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Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, Customer Insight, brand value

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

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Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, innovation, DistribuTech, DTECH2019

Get Ready for the Voice Revolution

Posted by Ashley Nicholls on January 31, 2019 at 10:30 AM

 

 

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Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, voice, MarTech, innovation

Revisit Your Data Nightmares

Posted by Cavan Chasan on January 24, 2019 at 10:30 AM

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

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Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, data science, metrics, Customer Insight, data

Strategic Electrification and More Lessons from Conference Season

Posted by Harrison Grubbs on November 8, 2018 at 11:00 AM

NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.

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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, millennials, energy revolution, Customer Insight, purchasing behavior, electric vehicles, customer motivations, customer experience

Are Customers Demanding an Energy Revolution?

Posted by Harrison Grubbs on October 25, 2018 at 12:51 PM

   

 

 

 

 

 

 

 

 

The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.

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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, millennials, energy revolution, Customer Insight

Four Customer Demands in 2016… This Is Your 6-Month Check-In.

Posted by Ashley Nicholls on June 30, 2016 at 8:00 AM

Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?

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Topics: utility, ENERGY, millennials, marketing, utilities, Customer Insight, customer demands, Customer Engagement

Personalization: Customers Say They Want It, But Will They Really Engage?

Posted by Ashley Nicholls on June 23, 2016 at 3:30 PM

“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”

This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: Leveraging Personalization to Increase Customer Engagement and Satisfaction. (Interested in learning more? Reach out!)

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Topics: millennials, Customer Engagement, Customer Insight, Utility Marketing, Smart Home

Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.

Posted by Energy Wire on June 17, 2016 at 4:21 AM

“Who run the world? Girls.” - The Great Beyonce Knowles

If you were following the New York Energy Week (#NYEW2016), then you likely followed the Women Disrupting Power panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration!

Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure.

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Topics: Customer Engagement, Customer Insight, Utility Marketing, Smart Home

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