Messaging Your Mission, Part Two: The How

Posted by Shaina Kaye on March 18, 2021 at 11:14 AM

Last week we introduced the topic of pushing past fear to authentically and clearly communicate your brand’s values, discussing the power that fear holds over us and why, in actuality, fear is a liar. This week, we’re continuing the conversation, taking a deep dive into the “how” of pushing past fear to effectively message your brand’s mission.

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Topics: B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence

Posted by Shaina Kaye on January 25, 2021 at 11:55 AM

As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy

Posted by Shaina Kaye on January 7, 2021 at 1:31 PM

Happy New Year! 

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Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests

Posted by Shaina Kaye on December 17, 2020 at 2:41 PM

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

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Topics: Innovation, B Corporation, Climate Change, Content Marketing, Inspiration, Sustainability Marketing, Creative

Future-Proofing for 2021 Starts with Sustainability

Posted by Shaina Kaye on December 10, 2020 at 11:21 AM

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, D2C, In the News

Intersectional Environmentalism: What it is and Why it Matters

Posted by Jackie Demers and Abby Goudey on August 27, 2020 at 1:29 PM

The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan. 

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Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice

The “It” Factor: What Successful D2C Companies Can Teach Brands in 2020

Posted by Shaina Kaye on August 20, 2020 at 11:38 AM

In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, In the News

Industry Expert Interview: Jen Gorin, Founder of Impact Growth Partners

Posted by Shaina Kaye on August 13, 2020 at 11:30 AM

Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.

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Topics: Innovation, B Corporation, Industry Expert Interviews, Sustainability Marketing, Company Culture, In the News

Industry Expert Interview Series: Matt Daigle, CEO and Founder of Rise

Posted by Shaina Kaye on June 25, 2020 at 3:38 PM

We’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well (and selfishly, gives us the opportunity to talk to some truly incredible people). These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.

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Topics: Customer-Centric Marketing, B Corporation, Climate Change, Social Media Strategy and Best Practices, Audience Segmentation

Using Social Media to Foster Real Change

Posted by Shaina Kaye on June 12, 2020 at 1:12 PM

Back in January, we kicked off the year with the first installment of our 2020 Social Media Trends Series, diving into TikTok and Video. By April of this year, a lot had changed, and in the second installment of the series, we discussed two trends ("tribes" and the use of stories) to help make the most of social media in the age of the coronavirus.

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Topics: B Corporation, Social Media Strategy and Best Practices, Climate and Social Justice