Today’s consumers are clamoring for the brands they support to be a part of creating a better, more sustainable future. This is readily apparent when it comes to the beauty industry, which after decades of creating countless enemies and being one of many major contributors to the climate crisis, has undergone a period of serious self-discovery and a very public, consumer-driven transformation journey.

Topics: Customer-Centric Marketing, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, Marketing Strategy and Best Practices, Sustainable Brands

In the fall of 2020, we were fortunate enough to sit down with Joe Giallanella, the Team Lead of the Growth Incubator at Seventh Generation, a global consumer product goods company and veteran B Corporation. At the time, and amidst the unprecedented circumstances of a global pandemic, Joe’s team had just finished up the successful launch of Zero Plastic Homecare, an innovative new line of products aimed at eliminating plastic entirely from home care product packaging. The successful launch only served to further prove the resilience and humanity that underlies what it truly means to be a B Corp.

Topics: B Corporation, Industry Expert Interviews, Sustainability Marketing, Vermont, Climate and Social Justice, Sustainable Brands

Last fall we had the opportunity to sit down with Bobby McConnell, the Vice President and Head of Sales and Customer Experience at Gaia Herbs, a leading natural herbs and wellness brand and fellow B Corp. At the time of our conversation, Bobby had just recently joined the Gaia team, where he currently leads both the sales function of the organization and customer experience for both the brand’s brick-and-mortar and e-commerce outlets.

Topics: Customer-Centric Marketing, B Corporation, Industry Expert Interviews, Branding and Brand Value

To say that a lot is happening in the world to inspire change right now would be an understatement: a call for social justice, an all-out last-ditch effort to gain a sense of normalcy back from the hands of COVID-19, and more momentum than ever before to take action against the effects of climate change and reverse the impact of centuries of environmental damage caused by waste generation, overconsumption, and rampant pollution. 

All around us, we are seeing change happen on a massive scale. But if there’s one thing we know from years of working to trigger individual behavior change, it’s that small choices add up to create impact over time. Choosing to use reusable bags over plastic, switching out a fossil fuel heating system for an electric heat pump, opting to compost instead of trashing food waste, taking the first step to learn about community solar, or even making the effort to purchase clean beauty products over those with potentially harmful and toxic ingredients… all of these choices add up in the long run, even if, at the most individual level, it doesn’t seem like that big of a deal.

Topics: Customer-Centric Marketing, B Corporation, Research, Climate Change, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

Last week we introduced the topic of pushing past fear to authentically and clearly communicate your brand’s values, discussing the power that fear holds over us and why, in actuality, fear is a liar. This week, we’re continuing the conversation, taking a deep dive into the “how” of pushing past fear to effectively message your brand’s mission.

Topics: B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices, Climate and Social Justice

As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Happy New Year! 

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Company Culture, Climate and Social Justice

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

Topics: Innovation, B Corporation, Climate Change, Content Marketing, Inspiration, Sustainability Marketing, Creative

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, D2C, In the News

The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan. 

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice