New Research Highlights: How COVID-19 Has Shifted Perceptions on Home Energy Use and Behaviors

Posted by Dave Treston on May 14, 2020 at 10:00 AM

There is a lot that we don’t know about coronavirus, but one thing is certain: it has been a disruptor to nearly all industries and ways of life. Our latest research uncovered insights from 1,300 US homeowners, nearly all of whom have spent the past few months sheltering in place at home. The results highlighted just how much the global pandemic has shifted perspectives and behaviors around energy use.

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Topics: customer motivations, future of energy, customer centric, market research, research, utility of the future, energy revolution, energy storage, sustainability, consumer research, sustainability marketing, solar, environment, coronavirus

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: customer motivations, future of energy, innovation, customer centric, B Corporation, renewable energy, climate change, utility of the future, energy revolution, inspiration, brand value, energy storage, sustainability, social responsibility, sustainability marketing, solar, Creative, wind power, environment, thought leadership, storytelling, leadership, authenticity, brand building, coronavirus

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer Insight, customer motivations, utilities, Utility Marketing, customer centric, B Corporation, Green Mountain Power, industry expert, KSV research, market research, research, grid infrastructure, natural disaster, Tesla, utility of the future, energy revolution, resiliency, energy storage, demand response, home batteries, consumer research, solar, energy trends, BCorp, residential energy storage

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

Once Upon a Brand: Going Beyond "Utility"

Posted by The KSV Creative Team on August 1, 2019 at 11:39 AM

Become more than just your "customer's utility." It starts with a story that resonates.

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, utility of the future, creativity, EnergyWire, Creative

Millennial Homeowners + Energy Costs = EE Solutions

Posted by Abby Goudey on July 19, 2019 at 10:14 AM

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, innovation, customer centric, energy efficiency, marketing solutions, millennials, clean energy, utility of the future, social media, social media best practices, voice, EnergyWire, voice assistants, voice technology

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

Does Your Company Have Personality?

Posted by Shaina Kaye on May 30, 2019 at 10:15 AM

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

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Topics: Customer Engagement, customer experience, digital transformation, customer centric, energy marketing, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, brand value, EnergyWire

The Unofficial Start of Summer Round Up

Posted by Shaina Kaye on May 23, 2019 at 3:40 PM

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

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Topics: future of energy, customer centric, millennials, renewable energy, round up, climate change, utility of the future, energy revolution, inspiration, sustainability, social responsibility, sustainability marketing, EnergyWire, solar

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