--- title: EnergyWire | A blog by KSV | Utility Communications (3) description: Utility Communications | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (3) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [What Will You Stand For? Part Two](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2) Posted by [Alexa Beal](https://blogs.ksvc.com/energy-wire/author/alexa-beal) on June 13, 2019 at 8:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/LTVC1.png)](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2) It’s been two years since President Trump announced plans for the United States to withdraw from the [Paris Agreement](https://blogs.ksvc.com/energy-wire/want/a/clean/future/paris). And while Congress continues to battle it out on how to proceed, utilities across the nation continue to step up and strengthen their commitment to a clean energy future, announcing ambitious goals for carbon reduction. Just last year, [Xcel Energy](https://www.utilitydive.com/news/xcel-commits-to-eliminate-carbon-emissions-by-2050/543601/) became the first to announce plans to go carbon free by 2050. And the climate commitments keep coming. [Read More](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for-2#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) ## [What Will You Stand For? The Marketing Takeaway from Disney, Gillette and National Grid](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on June 6, 2019 at 4:30 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/LTVC%20NG.png)](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for) Gillette *standing alongside* the [transgender community](https://nylon.com/gillette-trans-shaving-ad). Disney *standing up* to the State of Georgia for its [position on abortion](https://www.nytimes.com/2019/05/30/business/media/disney-georgia-boycott-abortion.html). National Grid *standing behind* our planet, stating clearly, as a utility, its position on global warming. [Read More](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/what-will-you-stand-for#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) ## [Does Your Company Have Personality?](https://blogs.ksvc.com/energy-wire/social-media-personality) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 30, 2019 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/cone-delicious-food-1362534-1.jpg)](https://blogs.ksvc.com/energy-wire/social-media-personality) If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent [content marketing strategy](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product? [Read More](https://blogs.ksvc.com/energy-wire/social-media-personality) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/social-media-personality#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) ## [The Unofficial Start of Summer Round Up](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 23, 2019 at 3:40 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/adorable-child-cute-333529.jpg)](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while. [Read More](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/start-of-summer-round-up#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Smart Homes + Voice: How Energy Companies Can Own the Conversation](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) Posted by [Leah Christoffersen](https://blogs.ksvc.com/energy-wire/author/leah-christoffersen) on May 16, 2019 at 12:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/loewe-technologies-1170985-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) We have mentioned a few times that the [voice revolution](https://blogs.ksvc.com/energy-wire/voice-revolution) is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand. [Read More](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Let’s Talk About Content Marketing](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 25, 2019 at 10:25 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/william-iven-19843-unsplash-2.jpg)](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Join us in picturing this: [Read More](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Communicating to Customers About Home Batteries: A Lightning Round Blueprint](https://blogs.ksvc.com/energy-wire/home-batteries-research) Posted by [Dave Treston](https://blogs.ksvc.com/energy-wire/author/dave-treston) on April 11, 2019 at 10:20 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/brett-jordan-1376939-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/home-batteries-research) You may have heard us mention this once or twice: *we know the energy customer*. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike.  [Read More](https://blogs.ksvc.com/energy-wire/home-batteries-research) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/home-batteries-research#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification) ## [Four Energy Companies Acing the Social Media Game](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on March 21, 2019 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/marten-bjork-658221-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies. [Read More](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-companies-acing-social#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration) ## [Google Analytics & Strategy: The PB&J of Impactful Marketing](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Posted by [Ashley Nicholls and Brent Sitterly](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls-and-brent-sitterly) on March 14, 2019 at 11:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/board-marketing-strategy-6229.jpg)](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Peanut butter & jelly. [Read More](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Bill Nye Talks Science. We Talk Energy Storage.](https://blogs.ksvc.com/energy-wire/energy-storage) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on February 28, 2019 at 10:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/alternative-alternative-energy-clouds-433308.jpg)](https://blogs.ksvc.com/energy-wire/energy-storage) Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds? Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers. Over the past year, we have written articles on [electric vehicles](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) (EVs), [wind energy](https://blogs.ksvc.com/energy-wire/shifttooffshorewind), and [beneficial electrification](https://blogs.ksvc.com/energy-wire/conference-season-2018) as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage.  [Read More](https://blogs.ksvc.com/energy-wire/energy-storage) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-storage#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Energy Storage](https://blogs.ksvc.com/energy-wire/topic/energy-storage) [Previous](https://blogs.ksvc.com/energy-wire/topic/utility-communications/page/2) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/utility-communications/page/4) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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