Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.

Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice

We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Smart Technology

Join us in picturing this:

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices

You may have heard us mention this once or twice: we know the energy customer. It’s true. We say it with confidence and we say it often because here at KSV, we make it our mission to know how to communicate to the energy customer—through the solutions we provide to our clients and through carefully planned, comprehensive research that spans issues important to brands and customers alike. 

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Climate Change, Energy Storage, Electrification

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration

Peanut butter & jelly.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Research, Clean Energy, Marketing Strategy and Best Practices

Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?

Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.

Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage. 

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Climate Change, Energy Storage

Stupid happens.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Branding and Brand Value