--- title: EnergyWire | A blog by KSV | Smart Technology (2) description: Smart Technology | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Make Realtors Your New Best Friend](https://blogs.ksvc.com/energy-wire/realtorsbestfriend) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on August 9, 2018 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/August%202018%20Photos%20for%20Social%20Use/From%20Bill/couple-home-house-1288482.jpg)](https://blogs.ksvc.com/energy-wire/realtorsbestfriend) Curious about the intersection of real estate and energy efficiency? So were we. We wanted to know, how much is energy efficiency worth to buyers? And do people put it on the “must have” side of the list when looking at real estate options? [Read More](https://blogs.ksvc.com/energy-wire/realtorsbestfriend) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/realtorsbestfriend#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Personalization: Customers Say They Want It, But Will They Really Engage?](https://blogs.ksvc.com/energy-wire/personalization-customers-say-they-want-it-but-will-they-really-engage) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on June 23, 2016 at 3:30 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Blog_Images/KSV_BlogButton.png)](https://blogs.ksvc.com/energy-wire/personalization-customers-say-they-want-it-but-will-they-really-engage) *“When it comes to personalized information, customers always say they want it. But how long will they actually engage with it? And is it typically the younger customers who are most receptive?”* This was a question (and an important one) that was asked yesterday during an AESP Brown Bag webinar. KSV + Tendril co-hosted the event titled: *Leveraging Personalization to Increase Customer Engagement and Satisfaction.* (Interested in learning more? Reach out!) [Read More](https://blogs.ksvc.com/energy-wire/personalization-customers-say-they-want-it-but-will-they-really-engage) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/personalization-customers-say-they-want-it-but-will-they-really-engage#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Mom’s Power and Impact On Smart Products, Energy Efficiency and The Home.](https://blogs.ksvc.com/energy-wire/moms-power-and-impact-on-smart-products-energy-efficiency-and-the-home) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on June 17, 2016 at 4:21 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/moms-and-energyefficiency.jpg)](https://blogs.ksvc.com/energy-wire/moms-power-and-impact-on-smart-products-energy-efficiency-and-the-home) ***“Who run the world? Girls.”** - The Great Beyonce Knowles* If you were following the New York Energy Week ([#NYEW2016](https://twitter.com/search?src=typd&q=NYEW2016)), then you likely followed the *Women Disrupting Power* panel and the female leaders sharing their experiences and advice to further grow and innovate this exciting space. As a woman-owned business, we thank you for your inspiration! Beyond the incredible women in this industry, there are also incredible women inside the home, holding power and impact beyond measure. [Read More](https://blogs.ksvc.com/energy-wire/moms-power-and-impact-on-smart-products-energy-efficiency-and-the-home) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/moms-power-and-impact-on-smart-products-energy-efficiency-and-the-home#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Three Steps to Meeting with the CEO of the Home... Your Customer.](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on June 2, 2016 at 7:19 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/img-300x200-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) Customers are demanding more and more from every product and service they buy and use. Even companies like **[Chick-Fil-A](http://fortune.com/2016/06/01/chick-fil-a-app/)** are making their fast food experience... *faster*. (Plus a free sandwich!) What does that tell you about customer demands? [Read More](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/06/02/three-steps-getting-meeting-ceo-home-customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The Gap Between the Smart Home and Customer Adoption.](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on May 26, 2016 at 9:16 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-05-26-at-8_59_50-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) WATCH customer video. For those of you that have been following the 2016 Connections Conference ([#CONNUS16](http://bit.ly/1sSe2H2)), you’re probably feeling a lot like us. Invigorated and inspired. The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is…. [Read More](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption) 2 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/05/26/gap-smart-home-customer-adoption#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three things 'Smart Home' Brands Can Learn from Apple... and Why.](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 28, 2016 at 4:28 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-28-at-4_35_26-PM-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) WATCH customer interviews. The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions. Who doesn’t want part in that? [Read More](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/28/three-lessons-smart-home-brands-can-learn-from-apple#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Back to Basics: Three Questions When Marketing Smart Technology.](https://blogs.ksvc.com/energy-wire/2016/04/07/935) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on April 7, 2016 at 7:59 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-04-07-at-7_08_33-PM-1-300x168-3.png)](https://blogs.ksvc.com/energy-wire/2016/04/07/935)   WATCH customer video.   People are primed to unlock the next level of control within their homes. As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone." [Read More](https://blogs.ksvc.com/energy-wire/2016/04/07/935) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/04/07/935#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Two Key Questions Customers Ask about Smart Products, Programs and Technology.](https://blogs.ksvc.com/energy-wire/2016/03/10/904) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on March 10, 2016 at 4:53 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_310072547-300x203-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/03/10/904) **** **Customers will not buy or participate if they have questions on a product or program.** They have to understand their investment in order to value it, much less spend time and dollars on it. [Read More](https://blogs.ksvc.com/energy-wire/2016/03/10/904) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/03/10/904#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [What Products Are an Entry Point to Smart Homes for Customers?](https://blogs.ksvc.com/energy-wire/2016/03/03/899) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on March 3, 2016 at 5:34 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/shutterstock_143276602-300x300-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/03/03/899) ** *There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.* [Read More](https://blogs.ksvc.com/energy-wire/2016/03/03/899) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/03/03/899#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?](https://blogs.ksvc.com/energy-wire/2016/02/25/ses2016-in-the-race-for-the-smart-home-is-it-a-fight-for-the-customer) Posted by [Lauren Bell](https://blogs.ksvc.com/energy-wire/author/laurenbell) on February 25, 2016 at 7:41 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Imported_Blog_Media/SES16-Twitter-Profile-400X400-300x300-3.jpg)](https://blogs.ksvc.com/energy-wire/2016/02/25/ses2016-in-the-race-for-the-smart-home-is-it-a-fight-for-the-customer) *“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”* [Read More](https://blogs.ksvc.com/energy-wire/2016/02/25/ses2016-in-the-race-for-the-smart-home-is-it-a-fight-for-the-customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/2016/02/25/ses2016-in-the-race-for-the-smart-home-is-it-a-fight-for-the-customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) [Previous](https://blogs.ksvc.com/energy-wire/topic/smart-technology/page/1) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/smart-technology/page/3) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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