Introducing a New Program or Product? Don’t Make This Mistake.

Posted by Tucker Wright on May 29, 2020 at 10:59 AM

We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware. 

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Topics: Customer-Centric Marketing, Innovation, Clean Energy, Branding and Brand Value, Sustainability Marketing, B2B marketing, In the News, Marketing Strategy and Best Practices

Long Weekend Round Up

Posted by Shaina Kaye on May 21, 2020 at 11:50 AM

The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many. 

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Topics: B Corporation, Clean Energy, Climate Change, Sustainability Marketing, Company Culture, In the News, Marketing Strategy and Best Practices

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Posted by Shaina Kaye on May 1, 2020 at 11:28 AM
This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Permission to Lead

Posted by Shaina Kaye on April 28, 2020 at 8:45 AM

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Making the Most of Social Media in the Age of the Coronavirus

Posted by Shaina Kaye on April 3, 2020 at 12:57 PM

Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.

A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.

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Topics: Customer-Centric Marketing, Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s

Posted by Shaina Kaye on March 26, 2020 at 9:02 AM

Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Industry Expert Interviews, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices

3 Things to Learn from Our Favorite Influencers of 2019

Posted by Shaina Kaye on November 21, 2019 at 11:01 AM

November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Smart Technology, Marketing Strategy and Best Practices

A Road Map for Your 2020 Content Marketing Strategy

Posted by Shaina Kaye on November 7, 2019 at 11:52 AM

Looking for the key to success in 2020? A tried-and-true tactic to build new relationships, nurture current connections, grow awareness, educate your customers, boost your digital presence, drive sales, foster leads, and stay competitive? Content marketing is your secret weapon.

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Topics: Content Marketing, B2B marketing, Marketing Strategy and Best Practices