Three Things to Keep In Mind for the 2020 Holiday Season, Part Two

Posted by Shaina Kaye on October 30, 2020 at 10:36 AM

Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.  

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

Three Things to Keep In Mind for the 2020 Holiday Season, Part One.

Posted by Shaina Kaye on October 15, 2020 at 2:48 PM

No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements. 

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

Creative Showcase: Turning Obstacles into Opportunities for Creative Innovation

Posted by Shaina Kaye on October 1, 2020 at 9:45 AM

As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before.

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Topics: Utility Communications, Innovation, Energy Efficiency, Clean Energy, Content Marketing, Creative, Marketing Strategy and Best Practices

Industry Expert Interview: Paul Lynch, CEO & Founder, Cage Free Productions

Posted by Shaina Kaye on September 18, 2020 at 11:00 AM

For the next installment in our Industry Expert Interview Series, we had the opportunity to sit down with Paul Lynch, the CEO and Founder of Cage Free Productions, a B Corp-certified and 1% For the Planet designated storytelling agency, specializing in video production based out of Santa Barbara, California. Through the unique concept of Human-Centered Production™, the company helps mission-driven individuals and organizations hone in on the power of video and storytelling to catalyze change and solve problems.

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Topics: Industry Expert Interviews, Content Marketing, Creative, Marketing Strategy and Best Practices

Take it from Bill Gates: Content is (Still) King

Posted by Shaina Kaye on September 3, 2020 at 10:00 AM

24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.” 

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Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing, B2B marketing, Marketing Strategy and Best Practices

Customer Experience, Revisited

Posted by Shaina Kaye on July 16, 2020 at 3:25 PM

We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished. 

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Topics: Customer-Centric Marketing, Content Marketing, In the News, Marketing Strategy and Best Practices

Introducing a New Program or Product? Don’t Make This Mistake.

Posted by Tucker Wright on May 29, 2020 at 10:59 AM

We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware. 

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Topics: Customer-Centric Marketing, Innovation, Clean Energy, Branding and Brand Value, Sustainability Marketing, B2B marketing, In the News, Marketing Strategy and Best Practices

Long Weekend Round Up

Posted by Shaina Kaye on May 21, 2020 at 11:50 AM

The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many. 

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Topics: B Corporation, Clean Energy, Climate Change, Sustainability Marketing, Company Culture, In the News, Marketing Strategy and Best Practices

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Posted by Shaina Kaye on May 1, 2020 at 11:28 AM
This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice