--- title: EnergyWire | A blog by KSV | Marketing Strategy and Best Practices (3) description: Marketing Strategy and Best Practices | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (3) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Creative Showcase: Spreading the Word About Hunger](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 16, 2021 at 2:33 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/_DSC2551%20(1).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) In Vermont, nearly 30 percent of residents have experienced food insecurity since the start of the pandemic – up from one in 10 pre-pandemic – but they aren’t seeking public assistance. Many people either don’t know they qualify for help or are struggling to get past the stigma of asking for it.  [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-hfvt-vf#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three Things to Keep In Mind for the 2020 Holiday Season, Part Three](https://blogs.ksvc.com/energy-wire/part-three-pre-holiday-planning) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 12, 2020 at 11:50 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/brooke-lark-W1B2LpQOBxA-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/part-three-pre-holiday-planning) We kicked off this three-part series a few weeks back, diving into the importance of brands approaching the 2020 holiday season with a [clear focus on reality](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning). We then turned our attention to the [value of flexibility](https://blogs.ksvc.com/energy-wire/part-two-pre-holiday-planning-0) in brands’ marketing strategies as a way to better serve and support current and future customers in the months ahead.   This week, we’re concluding the series with one final consideration for brands that are planning, fine-tuning and executing their holiday strategies: incorporating personalization into the holiday shopping experience.  [Read More](https://blogs.ksvc.com/energy-wire/part-three-pre-holiday-planning) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/part-three-pre-holiday-planning#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three Things to Keep In Mind for the 2020 Holiday Season, Part Two](https://blogs.ksvc.com/energy-wire/part-two-pre-holiday-planning-0) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 30, 2020 at 10:36 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/element5-digital-HnyPuEgW0O8-unsplash-1.jpg)](https://blogs.ksvc.com/energy-wire/part-two-pre-holiday-planning-0) Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.   [Read More](https://blogs.ksvc.com/energy-wire/part-two-pre-holiday-planning-0) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/part-two-pre-holiday-planning-0#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Three Things to Keep In Mind for the 2020 Holiday Season, Part One.](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 15, 2020 at 2:48 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/mai-truong-E-2skRB88KI-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements.  [Read More](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/part-one-pre-holiday-planning#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [D2C](https://blogs.ksvc.com/energy-wire/topic/d2c), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Creative Showcase: Turning Obstacles into Opportunities for Creative Innovation](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 1, 2020 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/catfishbowl.png)](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-mass-save#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Industry Expert Interview: Paul Lynch, CEO & Founder, Cage Free Productions](https://blogs.ksvc.com/energy-wire/industry-expert-paul-lynch) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 18, 2020 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture-Sep-18-2020-02-15-55-72-PM.png)](https://blogs.ksvc.com/energy-wire/industry-expert-paul-lynch) For the next installment in our Industry Expert Interview Series, we had the opportunity to sit down with Paul Lynch, the CEO and Founder of [Cage Free Productions](https://cagefreeproductions.com/), a B Corp-certified and 1% For the Planet designated storytelling agency, specializing in video production based out of Santa Barbara, California. Through the unique concept of Human-Centered Production™, the company helps mission-driven individuals and organizations hone in on the power of video and storytelling to catalyze change and solve problems. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-paul-lynch) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-paul-lynch#comments-listing) Topics: [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Take it from Bill Gates: Content is (Still) King](https://blogs.ksvc.com/energy-wire/content-is-king) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 3, 2020 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-pixabay-260024.jpg)](https://blogs.ksvc.com/energy-wire/content-is-king) 24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “[Content is King](https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9).”  [Read More](https://blogs.ksvc.com/energy-wire/content-is-king) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/content-is-king#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Customer Experience, Revisited](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 16, 2020 at 3:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/beverage-blog-blogger-1799342.jpg)](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished.  [Read More](https://blogs.ksvc.com/energy-wire/customer-experience-revisited) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/customer-experience-revisited#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Introducing a New Program or Product? Don’t Make This Mistake.](https://blogs.ksvc.com/energy-wire/brand-awareness-success) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on May 29, 2020 at 10:59 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jigsaw-puzzle-3482442.jpg)](https://blogs.ksvc.com/energy-wire/brand-awareness-success) We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.  [Read More](https://blogs.ksvc.com/energy-wire/brand-awareness-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/brand-awareness-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 21, 2020 at 11:50 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/serg-b-NaaiDPPlXwk-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) The weather has warmed, the sun is shining and we’re coming up on Memorial Day Weekend, the unofficial start to a summer that, although welcomed, presents uncertainty for many.  [Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [Previous](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/2) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/4) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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