--- title: EnergyWire | A blog by KSV | Inspiration (2) description: Inspiration | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [KSV Strikes Gold](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on June 20, 2023 at 3:02 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.23.23%20PM.png)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) The [MUSE Creative Awards](https://museaward.com/) is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards.  [Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2023#comments-listing) Topics: [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [Messaging for Change in the Age of the Apocalypse](https://blogs.ksvc.com/energy-wire/messaging-for-change) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 28, 2022 at 11:33 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-gelgas-airlangga-401213.jpg)](https://blogs.ksvc.com/energy-wire/messaging-for-change) “Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her *New York Times* essay [“Apocalypse When? Global Warming’s Endless Scroll.”](https://www.nytimes.com/2022/02/03/arts/climate-change-doomsday-culture.html) “From *Don’t Look Up* to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.” [Read More](https://blogs.ksvc.com/energy-wire/messaging-for-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/messaging-for-change#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign](https://blogs.ksvc.com/energy-wire/peco-elephant) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 14, 2022 at 11:23 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/PECO_MagazineSpread.png)](https://blogs.ksvc.com/energy-wire/peco-elephant) The brilliant idea was, as they so often are, initially laughed off. [Read More](https://blogs.ksvc.com/energy-wire/peco-elephant) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/peco-elephant#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Augmented Reality](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) ## [Helping Save America’s Forests Proves to be Very Rewarding](https://blogs.ksvc.com/energy-wire/aff-muse-awards) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on March 17, 2022 at 2:02 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Muse%20Awards-01.jpg)](https://blogs.ksvc.com/energy-wire/aff-muse-awards) The [American Forest Foundation](https://www.forestfoundation.org/) wins donors. The planet wins trees. KSV wins three shiny new friends: Gold. Gold. And Silver. [Read More](https://blogs.ksvc.com/energy-wire/aff-muse-awards) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/aff-muse-awards#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 9, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture.jpg)](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of [Mamava, Inc](https://www.mamava.com/)., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below: [Read More](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Keep On: Mass Save Creative Showcase](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) Posted by [Kevin Willard](https://blogs.ksvc.com/energy-wire/author/kevin-willard) on June 24, 2021 at 3:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/MassSave_KeepOn_NativeStill.jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) With the country headed toward brighter days, all of us are beginning to find a place back out in the world. As marketers, we have a responsibility to help our clients respond to what’s happening in a way that feels authentic. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-masssave-keepon#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Digital Video](https://blogs.ksvc.com/energy-wire/topic/digital-video), [OOH](https://blogs.ksvc.com/energy-wire/topic/ooh) ## [The Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 27, 2021 at 2:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/zwaddi-YvYBOSiBJE8-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer.  To pause and reflect for a moment, it is truly incredible to think about where we were about this time [last year](https://blogs.ksvc.com/energy-wire/together-apart): we were all home, in lockdown and [facing countless unknowns](https://blogs.ksvc.com/energy-wire/permission-to-lead) as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts. [Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [New Year, New Look, and More Passion Than Ever for Creating a More Sustainable Existence](https://blogs.ksvc.com/energy-wire/agency-rebrand) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 25, 2021 at 11:55 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/agency-rebrand) As the calendar flipped from December to January, all of us at KSV did a little celebratory dance. Yes, a tough and chaotic year had come to an end, but we were celebrating for slightly different reasons: for our agency, the calendar flip meant a fresh look and a doubled-down commitment to fighting for a more sustainable existence through purpose-driven work and meaningful community partnerships. [Read More](https://blogs.ksvc.com/energy-wire/agency-rebrand) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/agency-rebrand#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Industry Expert Interview: Chad Farrell, CEO and Founder of Encore Renewable Energy](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on January 7, 2021 at 1:31 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/chad-farrell-headshot.png)](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) Happy New Year!  [Read More](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/chad-farrell-encore-renewable#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [Creative Showcase: Forging International Partnerships to Expand Support for America’s Family-Owned Forests](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 17, 2020 at 2:41 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/AFF%20Twigs%20Timeline.00_00_20_11.Still008%20(1).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth.  [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-aff) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-aff#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative) [Previous](https://blogs.ksvc.com/energy-wire/topic/inspiration/page/1) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/inspiration/page/3) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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