--- title: EnergyWire | A blog by KSV | Inspiration description: Inspiration | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [The Freedom to Go Your Own Way: CarShare Vermont Redefines Car Ownership](https://blogs.ksvc.com/energy-wire/carshare-vt) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on March 12, 2026 at 12:33 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/CarShare_Banners.png)](https://blogs.ksvc.com/energy-wire/carshare-vt) CarShare Vermont is a membership-based car-sharing service in Burlington, Vermont. Their cars and trucks are available to reserve from dedicated “pods” within Burlington and Winooski, two neighboring cities in Chittenden County that are closely connected by common values and a small bridge. Local residents are collectively known as free spirited and forward thinking, with progressive ideals that center a strong emphasis on preserving the environment. [Read More](https://blogs.ksvc.com/energy-wire/carshare-vt) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/carshare-vt#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Celebrating the Life and Legacy of Linda Kelliher](https://blogs.ksvc.com/energy-wire/celebrating-the-life-and-legacy-of-linda-kelliher) Posted by [Erin Fagnant](https://blogs.ksvc.com/energy-wire/author/erin-fagnant) on January 15, 2026 at 2:35 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/LindaKelliher_1440x1440_Linda_1.jpg)](https://blogs.ksvc.com/energy-wire/celebrating-the-life-and-legacy-of-linda-kelliher) In July of 1977, Linda Kelliher walked into the Burlington, Vermont advertising scene with unshakable determination and a portfolio that was ahead of its time. Her creativity, drive, and pioneering spirit would go on to shape not only her own career but also an entire industry. [Read More](https://blogs.ksvc.com/energy-wire/celebrating-the-life-and-legacy-of-linda-kelliher) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/celebrating-the-life-and-legacy-of-linda-kelliher#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture) ## [Leveraging Design and Social Strategy to Uplift and Empower Vermonters](https://blogs.ksvc.com/energy-wire/elevate-youth-services) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on June 18, 2025 at 11:51 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Energywire_Blog_Thumbnail-1.png)](https://blogs.ksvc.com/energy-wire/elevate-youth-services) Upon realizing that their organization’s existing name — the Washington County Youth Service Bureau – no longer encapsulated the full scope of their work, the non-profit contacted KSV to help facilitate a name change and rebrand. In 2021, the Bureau officially became known as [Elevate Youth Services](https://www.elevateyouthvt.org/). A passionate organization committed to caring for Vermont’s vulnerable adolescent population, Elevate’s rebrand sought to reflect their endeavor to provide their crucial services throughout all of Vermont, border to border.  [Read More](https://blogs.ksvc.com/energy-wire/elevate-youth-services) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/elevate-youth-services#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [KSV Named Outstanding Independent Agency at 2025 MUSE Creative Awards](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on April 29, 2025 at 4:38 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EW_KSV.jpg)](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO.  [Read More](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/muse-creative-awards-2025#comments-listing) Topics: [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Where Do We Turn When Everything is Changing?](https://blogs.ksvc.com/energy-wire/discomfort-of-change) Posted by [Lily Tammik](https://blogs.ksvc.com/energy-wire/author/lily-tammik) on April 7, 2025 at 2:19 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1%20(1).jpg)](https://blogs.ksvc.com/energy-wire/discomfort-of-change) Climate change, disruption in all levels of the United States government, COVID-19’s unexpected ripple effect — if anything is constant about the last few years in our world’s history, it’s change. Many large-scale shifts are out of our immediate control, but the smaller changes we experience daily can add to this overwhelm. Change jump-starts our innate fear of the unknown by turning what we know on its head and confronting us with the concepts of loss and uncertainty. But change can also be the catalyst to finding hidden opportunities for growth and success, and getting comfortable with leaning into the discomfort they bring can be the key to rising above it all.  [Read More](https://blogs.ksvc.com/energy-wire/discomfort-of-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/discomfort-of-change#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) ## [Unleashing Potential: How Generative AI is Revolutionizing Brand Innovation](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) Posted by [AJ Powell, Shaina Kaye, and KSV Team](https://blogs.ksvc.com/energy-wire/author/aj-powell-shaina-kaye-and-ksv-team) on July 18, 2024 at 9:42 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/DSC05712%20(1).jpg)](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools.  [Read More](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/generative-ai-brand-innovation#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) ## [Industry Expert Interview: Corinne Prevot, Skida Founder](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on March 11, 2024 at 1:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Corinne%20in%20Aspen%202021.jpg)](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks.  In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature. [Read More](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/corinne-prevot-skida#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding) ## [Women Reckoning with Leadership Roles in the Digital World: KSV’s Rebrand for WoDM](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on October 24, 2023 at 3:51 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/1205751907292706-1.png)](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions. The 2022 World Economic Forum Gender Gap Insight Report found that [for every 100 men, only 86 women received management positions](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf). In the digital leadership landscape, for every 100 managers, [only 52 were women](https://www.techopedia.com/women-in-tech-statistics). The same report estimated closing [the gender parity gap would require 132 years](https://www3.weforum.org/docs/WEF_GGGR_2022.pdf).  And yet, The McKinsey study, [*Unlocking the Full Potential of Women at Work*](https://www.mckinsey.com/~/media/mckinsey/business%20functions/people%20and%20organizational%20performance/our%20insights/unlocking%20the%20full%20potential%20of%20women%20at%20work/unlocking%20the%20full%20potential%20of%20women%20at%20work.pdf) shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again. [Read More](https://blogs.ksvc.com/energy-wire/women-of-digital-mars) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/women-of-digital-mars#comments-listing) Topics: [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Branding](https://blogs.ksvc.com/energy-wire/topic/branding), [Case Study](https://blogs.ksvc.com/energy-wire/topic/case-study) ## [Industry Expert Interview: VP of Marketing at SRAM, David Zimberoff](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) Posted by [Chris Hadgis](https://blogs.ksvc.com/energy-wire/author/chris-hadgis) on August 22, 2023 at 3:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/dz%20bike%20bio%20pic.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) *Edited for content and clarity by Chris H. Hadgis* In 1987, Stan Day’s invention of the [Grip Shift](https://www.bikemag.com/blog/exclusive-the-product-that-changed-the-world), or the bike gear twist, “changed the world.” Since then, the company now known as [SRAM](https://www.sram.com/en/sram) has grown, adapted, and acquired 14 additional brands along the way.  Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-david-zimberoff#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 6, 2023 at 1:42 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Jenny%20Kalanges.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) As part of our Industry Expert Interview series, we had the pleasure of speaking with [Jenny Kalanges](https://www.linkedin.com/in/jenny-kalanges/), Vice President of Membership at [1% for the Planet](https://onepercentfortheplanet.org/). 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving." [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/inspiration/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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