--- title: EnergyWire | A blog by KSV | Innovation (2) description: Innovation | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Control, Authenticity, and the Search for Great Influencer Marketing](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on March 2, 2023 at 1:05 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-ron-lach-8154664.jpg)](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) As TikTok, Instagram, and other [social media platforms grow and evolve](https://blogs.ksvc.com/energy-wire/social-media-2023), brands have new ways to engage with consumers.  Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. [Recent studies](https://www.ion.co/trust-in-influencer-marketing-izea) show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it. [Read More](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/authenticity-influencer-marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [2022: A Year in Review](https://blogs.ksvc.com/energy-wire/year-end-recap) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 22, 2022 at 10:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/social-suggested-images/f.hubspotusercontent10.nethubfs2224113youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/year-end-recap) As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth.  [Read More](https://blogs.ksvc.com/energy-wire/year-end-recap) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/year-end-recap#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [How We Took A Carbon Footprint Message to the Finish Line](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on December 15, 2022 at 1:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/big%20feet%20blog%203.jpg)](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes. [Read More](https://blogs.ksvc.com/energy-wire/bigfootprintsrace) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/bigfootprintsrace#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Brand Activations](https://blogs.ksvc.com/energy-wire/topic/brand-activations) ## [How Regenerative Marketing Can Affect Consumer Culture and Behavior](https://blogs.ksvc.com/energy-wire/regenerative_marketing) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 29, 2022 at 12:25 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/A7F53B3F-ACB7-82CF-B1E7217FE3652F6A%20(1).jpg)](https://blogs.ksvc.com/energy-wire/regenerative_marketing) In 2021, $284 billion was spent on advertising in the United States. That’s a staggering number, representing a lot of power. [Read More](https://blogs.ksvc.com/energy-wire/regenerative_marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/regenerative_marketing#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [How KSV Turned Uncertainty Into a Funny, and Effective, Message](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on November 10, 2022 at 12:47 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202022-07-20%20at%204.24.09%20PM.png)](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) “What if we do nothing instead?”  So asks the uncertain doppelganger of our decision-making hero in KSV’s latest “Uncertainty” energy-efficiency campaign. But our hero is undeterred: She won’t let this uncertain version of herself stop her. No, upgrading to energy-efficient equipment with expertise and funding incentives is too good of an idea. [Read More](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/uncertainty-creative-showcase#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) ## [Messaging for Change in the Age of the Apocalypse](https://blogs.ksvc.com/energy-wire/messaging-for-change) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 28, 2022 at 11:33 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-gelgas-airlangga-401213.jpg)](https://blogs.ksvc.com/energy-wire/messaging-for-change) “Ours is a banal sort of apocalypse,” Amanda Hess wrote recently in her *New York Times* essay [“Apocalypse When? Global Warming’s Endless Scroll.”](https://www.nytimes.com/2022/02/03/arts/climate-change-doomsday-culture.html) “From *Don’t Look Up* to Greta Thunberg videos to doomsaying memes, we are awash in warnings that we are almost out of time. But the climate crisis is outpacing our emotional capacity to describe it.” [Read More](https://blogs.ksvc.com/energy-wire/messaging-for-change) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/messaging-for-change#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Big Problem, Bigger Solutions: How We Made An Elephant the Face of PECO’s Latest Energy Efficiency Campaign](https://blogs.ksvc.com/energy-wire/peco-elephant) Posted by [Energy Wire](https://blogs.ksvc.com/energy-wire/author/valentineerb) on October 14, 2022 at 11:23 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/PECO_MagazineSpread.png)](https://blogs.ksvc.com/energy-wire/peco-elephant) The brilliant idea was, as they so often are, initially laughed off. [Read More](https://blogs.ksvc.com/energy-wire/peco-elephant) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/peco-elephant#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [B2B marketing](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Augmented Reality](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) ## [Organic Roots: Sunsoil Creative Showcase](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 23, 2021 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(20).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) At very first glance, [Sunsoil](https://www.sunsoil.com/), a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 9, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture.jpg)](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of [Mamava, Inc](https://www.mamava.com/)., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below: [Read More](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [The Long Weekend Round Up](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on May 27, 2021 at 2:00 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/zwaddi-YvYBOSiBJE8-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) Like many around the country, here at KSV we are winding down the work week and looking ahead to Memorial Day Weekend, the first long weekend of the year and the unofficial start of summer.  To pause and reflect for a moment, it is truly incredible to think about where we were about this time [last year](https://blogs.ksvc.com/energy-wire/together-apart): we were all home, in lockdown and [facing countless unknowns](https://blogs.ksvc.com/energy-wire/permission-to-lead) as the pandemic was hitting its first peak and a long overdue social awakening was occurring across the country as a result of several tragic catalysts. [Read More](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/long-weekend-roundup-2021#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) [Previous](https://blogs.ksvc.com/energy-wire/topic/innovation/page/1) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/innovation/page/3) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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