A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy

 

 

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Innovation, Clean Energy, Smart Technology

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Clean Energy

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices

AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy. 

For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid. 

Erin is a senior marketing analyst in the energy product marketing area of National Grid. 

This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you. 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

What do fried chicken, Santa Claus, and sustainable energy all have in common?

The obvious answer would be nothing. But here’s our take: They each fill a void.

In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.

So, he wrote a letter to the “North Pole.”

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

It’s time for another edition of policy, not politics.

Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”

We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.

Well, another week, another development.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

KSV is a certified B Corp.

Enter buzzwords: mission-driven, values-led.

We see these words on the ‘about’ pages of businesses in all sectors across the globe.

But B Corp could actually be the next major movement for business—Forbes, Inc., Fortune, and Huffpost have all written about it as a movement to watch.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation