--- title: EnergyWire | A blog by KSV | Digital Transformation and User Experience (2) description: Digital Transformation and User Experience | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (2) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Smart Homes + Voice: How Energy Companies Can Own the Conversation](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) Posted by [Leah Christoffersen](https://blogs.ksvc.com/energy-wire/author/leah-christoffersen) on May 16, 2019 at 12:13 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/loewe-technologies-1170985-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) We have mentioned a few times that the [voice revolution](https://blogs.ksvc.com/energy-wire/voice-revolution) is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand. [Read More](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/own-the-voice-conversation#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Creating the Ultimate Customer Experience](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) Posted by [Lindsay Herod](https://blogs.ksvc.com/energy-wire/author/lindsay-herod) on May 9, 2019 at 11:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/adult-books-coffee-374016.jpg)](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) Customer expectations and demands are *rapidly changing*—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, for example, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.   [Read More](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) ## [Disrupt, Innovate, Repeat: A DTECH-Themed Round Up](https://blogs.ksvc.com/energy-wire/dtech-round-up) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on February 7, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/20190205_114256-1.jpg)](https://blogs.ksvc.com/energy-wire/dtech-round-up) A postcard from New Orleans: [Harrison Grubbs](https://www.ksvc.com/people/), our Director of Strategic Partnerships, is attending the annual [DistribuTech Conference and Exhibition](https://www.distributech.com/index.html) this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, [collaborate and share best practices](https://blogs.oracle.com/utilities/how-to-innovatewithintent-at-your-utility). In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV. [Read More](https://blogs.ksvc.com/energy-wire/dtech-round-up) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/dtech-round-up#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy) ## [Get Ready for the Voice Revolution](https://blogs.ksvc.com/energy-wire/voice-revolution) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 31, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/andres-urena-470137-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/voice-revolution)     [Read More](https://blogs.ksvc.com/energy-wire/voice-revolution) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/voice-revolution#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology) ## [Revisit Your Data Nightmares](https://blogs.ksvc.com/energy-wire/data-solutions) Posted by [Cavan Chasan](https://blogs.ksvc.com/energy-wire/author/cavan-chasan) on January 24, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/access-apple-blur-139387.jpg)](https://blogs.ksvc.com/energy-wire/data-solutions)   As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection. At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data. [Read More](https://blogs.ksvc.com/energy-wire/data-solutions) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/data-solutions#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy) ## [Voice, Visualization, and AI: On MarTech and the Future](https://blogs.ksvc.com/energy-wire/martech-and-the-future) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on November 29, 2018 at 12:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Opt1-2.png)](https://blogs.ksvc.com/energy-wire/martech-and-the-future)   [Read More](https://blogs.ksvc.com/energy-wire/martech-and-the-future) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/martech-and-the-future#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Proven Ways to Talk to the C&I Customer](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 19, 2018 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202018-01-19%20at%208.34.51%20AM.png)](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.  For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.  Erin is a senior marketing analyst in the energy product marketing area of National Grid.  This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session. [Read More](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Lessons We Can't (and Won't) Forget](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 5, 2018 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/selltheproblemyousolve.png)](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.  [Read More](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [I’m Dreaming of a Fried Chicken Christmas](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) Posted by [Abby Goudey](https://blogs.ksvc.com/energy-wire/author/abby-goudey) on December 29, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/kfcchristmas.jpg)](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) What do fried chicken, Santa Claus, and sustainable energy all have in common? The obvious answer would be nothing. But here’s our take: They each [fill a void](http://www.bbc.com/capital/story/20161216-why-japan-celebrates-christmas-with-kfc). In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas. [Read More](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [KSV Says Happy Holidays from Adweek](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-12-22%20at%208.53.58%20AM.png)](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto *Adweek*’s [list of most creative agency farewells](http://www.adweek.com/creativity/agency-holiday-cards-2017-the-most-creative-farewells-to-the-year-pt-3/) of the year. So, he wrote a letter to the “North Pole.” [Read More](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience/page/1) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience/page/3) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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