EnergyWire

Stupid happens.

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, Customer Insight, brand value

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, innovation, DistribuTech, DTECH2019

 

 

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, Customer Insight, voice, MarTech, innovation

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

Topics: future of energy, 2019, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, energy marketing, Utility Marketing, personalization, digital transformation, data science, metrics, Customer Insight, data

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Topics: future of energy, innovation, inspiration, 2019, clean energy, social media, utility of the future, renewable energy, utilities, customer experience, Customer Engagement, Customer-Centric Marketing, creativity, Tesla, energy marketing, Utility Marketing, personalization

Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency. 

Topics: future of energy, utilities, personalization, innovation, new year, round up, inspiration, energy revolution, utility of the future, climate change, 2019, clean energy

We’ve got our noses buried in electric vehicle consumer insights research lately. Since EVs are taking up a considerable amount of our brain capacity these days, we thought we’d share a few of the EV news stories we have been paying close attention to in the last week or so.

Topics: future of energy, utilities, personalization, innovation, electric vehicles, Tesla, Rihanna, GM, Audi, strategic electrification

 

Topics: future of energy, marketing solutions, renewable energy, energy efficiency, utilities, utility of the future, energy marketing, research, digital transformation, data science, smart products, Smart Home, personalization, connected home, AI, MarTech, innovation

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

• 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.

• 60% spend more with retailers that use behavioral data to create relevant offers.

Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing

This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, energy efficiency, Energy Wire, KSV research, marketing, personalization, utility communications, Utility Marketing