Personalization is no longer just a customer demand, but an expectation. IBM reports:
Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, energy efficiency, Energy Wire, KSV research, marketing, personalization, utility communications, Utility Marketing
What do you do for your customers? What do you provide?
Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.
Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, KSV research, personalization, utility communications, Utility Marketing
The smart home is here. But are we ready?
Customers are demanding more from every product and service they buy and use. They want more options and information.
Topics: CEO, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home, utility communications, Utility Marketing
"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, energy efficiency, Intelligent Efficiency, marketing, personalization, utility communications, Utility Marketing
2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.
Topics: connected home, Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization, utility communications, Utility Marketing
Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Topics: communications, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization, utility communications, Utility Marketing