Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
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Topics: communications, Customer-Centric Marketing, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation, utilities, utility, utility communications, Utility Marketing

2 Words that Rule Utility Customer Experience... Says the Customer.

Posted by Lauren Bell on May 5, 2016 at 4:14 PM
This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, energy efficiency, Energy Wire, KSV research, marketing, personalization, utility communications, Utility Marketing

Meeting Customer Expectation Isn't Enough Anymore...

Posted by Lauren Bell on February 11, 2016 at 9:29 AM

What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, KSV research, personalization, utility communications, Utility Marketing

Your Customer is the CEO of their Home. Want a meeting?

Posted by Lauren Bell on January 28, 2016 at 10:55 AM

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

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Topics: CEO, connected home, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home, utility communications, Utility Marketing

Turn E.E. Interest into Action: Customers need it simple.

Posted by Lauren Bell on January 21, 2016 at 7:07 AM
WATCH customer video.

"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, energy efficiency, Intelligent Efficiency, marketing, personalization, utility communications, Utility Marketing

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: connected home, Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization, utility communications, Utility Marketing

Two Things Utilities Should Know about Millennial Customers

Posted by Lauren Bell on December 9, 2015 at 4:24 PM

Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.

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Topics: communications, Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization, utility communications, Utility Marketing

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