Personalization is no longer just a customer demand, but an expectation. IBM reports:
Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research, marketing, personalization
What do you do for your customers? What do you provide?
Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utility communications, Utility Marketing, Association of Energy Services Professionals, energy efficiency, Energy Wire, KSV research, personalization
The smart home is here. But are we ready?
Customers are demanding more from every product and service they buy and use. They want more options and information.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, CEO, connected home, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home
"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Intelligent Efficiency, marketing, personalization
2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization
Between distributed generation demands, net metering and technology innovations, there are hard choices for you to make, complex programs to manage, and new opportunities to navigate.
Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, millennials, personalization