We talk often about brand awareness. No matter the industry, the product or solution being offered, it’s a simple, omnipresent idea: people cannot buy your products, support your brand or change their behaviors if they are unaware.
Topics: Customer-Centric Marketing, Customer Engagement, hyper-targeting, future of energy, innovation, customer centric, marketing, marketing solutions, clean energy, sustainability marketing, B2B marketing, authenticity, brand building, coronavirus
In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.
Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand.
At KSV, we have seen this firsthand.
According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.
Consumers’ purchasing decisions are being driven by their key values.
Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.
Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.
In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19.
(Will you be there? Reach out; let’s meet!)
And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences.
So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true.
We’ll also give you a little more insight into what we’ll be talking about in a few short weeks.
Let’s get started.
We're excited to be speaking at AESP in a couple of weeks about our C&I research, here's a little preview.
AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.
For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.
Erin is a senior marketing analyst in the energy product marketing area of National Grid.
This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session.
As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.
What do fried chicken, Santa Claus, and sustainable energy all have in common?
The obvious answer would be nothing. But here’s our take: They each fill a void.
In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas.
Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.
So, he wrote a letter to the “North Pole.”
It’s time for another edition of policy, not politics.
Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”
We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.
Well, another week, another development.