Do Customers Prioritize Energy Efficiency in the Shopping Process?

Posted by Lauren Bell on May 12, 2016 at 5:47 PM
WATCH customer interviews.

We've been talking to consumers all over the country about buying appliances:

  • The process.
  • How they handle it.
  • What they look for.
  • How they relate it to energy efficiency.
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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

Posted by Lauren Bell on March 10, 2016 at 4:53 PM

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

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Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

What Products Are an Entry Point to Smart Homes for Customers?

Posted by Lauren Bell on March 3, 2016 at 5:34 PM

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

Three Ways to Engage Customers on SMART Products and Services.

Posted by Lauren Bell on February 18, 2016 at 3:07 PM
WATCH customer video.

We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.

Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, #SES2016, Shopping Experience, Smart Home, smart products

Your Customer is the CEO of their Home. Want a meeting?

Posted by Lauren Bell on January 28, 2016 at 10:55 AM

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, CEO, connected home, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home

Customer Video: Their Priorities on Home Renovations and Energy Efficiency

Posted by Lauren Bell on December 17, 2015 at 3:11 AM

“When you’re renovating a house… it’s like drinking from a fire hose. It’s so much decision fatigue… If there is something better we can do, we can think about that in step two." 
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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Home Improvement, marketing

Customer Video: Where they really need a Trusted Advisor.

Posted by Lauren Bell on November 19, 2015 at 12:51 PM
WATCH customer video.

"Energy Efficiency" vs. "Home Improvement."

While 60% of homeowners enjoy taking on DIY home improvement projects, they’re overwhelmed when asked about energy efficiency. 

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Topics: Customer-Centric Marketing, Customer Insight, trusted advisor, Uncategorized, utility communications, Utility Marketing, energy efficiency, Home Improvement, Shopping Experience

The Customer POV: The Real Value Proposition on Energy Efficiency

Posted by Lauren Bell on November 12, 2015 at 9:14 AM
WATCH customer video.

“We need to stop interrupting what people are interested in… be what people are interested in.”     – Craig Davis

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Topics: Customer-Centric Marketing, Customer Engagement, utility communications, Utility Marketing, communications, energy efficiency, Home Improvement, marketing

The Customer POV: Adapting to Inefficiencies vs. Seeking E.E. Solutions

Posted by Lauren Bell on November 5, 2015 at 2:45 PM
WATCH customer video.

Did you know that one third of customers’ go to resource for home-related issues are their friends and family?*

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, customer POV, utility communications, Utility Marketing, energy efficiency, Home Improvement, marketing solutions, program participation

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