Thanksgiving Eve Roundup

Posted by Shaina Kaye on November 21, 2018 at 12:12 PM

Happy Thanksgiving Eve!

The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.

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Topics: customer motivations, utilities, future of energy, innovation, energy efficiency, renewable energy, round up, electric vehicles, clean energy, climate change, creativity, inspiration

Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

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Topics: customer experience, Customer Insight, customer motivations, utilities, future of energy, innovation, customer centric, energy efficiency, marketing solutions, millennials, research, energy marketing, renewable energy, electric vehicles, purchasing behavior, energy revolution

One Year Later: Reflecting on Maria, Anticipating Florence

Posted by Shaina Kaye on September 13, 2018 at 11:07 AM

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

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Topics: customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, hurricane, microgrid, infrastructure improvement, natural disaster

KSV Future of Energy Series: Offshore Wind is Picking Up Speed

Posted by Harrison Grubbs on September 6, 2018 at 10:00 AM

A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.

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Topics: customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, wind energy, offshore wind

Uber, Lyft and How Holistic Thinking Can Transform an Industry

Posted by Harrison Grubbs on August 23, 2018 at 11:00 AM

The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.

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Topics: customer experience, customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, Uber, Lyft

E.E. Customer Motivations: The Planet and the Savings are Important, but...

Posted by Lauren Bell on October 15, 2015 at 2:29 PM
WATCH customer video.

Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, customer motivations, utility communications, Utility Marketing, energy efficiency, marketing

Customer Video: Do Lower Bills Really Motivate E.E. Decisions?

Posted by Lauren Bell on October 8, 2015 at 11:09 AM

It’s not about having a lower bill. It’s about having money for what really matters.

For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utility communications, Utility Marketing, energy efficiency, non-financial benefits

Customer Video: What do they really want out of energy efficiency?

Posted by Lauren Bell on September 16, 2015 at 3:36 PM

“We need to stop interrupting what people are interested in... be what people are interested in.”     – Craig Davis

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Topics: Customer-Centric Marketing, Customer Insight, customer motivations, utility communications, Utility Marketing, energy efficiency, Home Improvement

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