Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.
It’s not about having a lower bill. It’s about having money for what really matters.
For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)
“We need to stop interrupting what people are interested in... be what people are interested in.” – Craig Davis