E.E. Customer Motivations: The Planet and the Savings are Important, but...

Posted by Lauren Bell on October 15, 2015 at 2:29 PM
WATCH customer video.

Successful E.E. marketing is a balanced conversation around the real benefits of energy efficiency. The upfront cost matters. The lower bills matter. The long term savings matter. Saving the planet matters. Preserving resources matters.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, customer motivations, utility communications, Utility Marketing, energy efficiency, marketing

Customer Video: Do Lower Bills Really Motivate E.E. Decisions?

Posted by Lauren Bell on October 8, 2015 at 11:09 AM

It’s not about having a lower bill. It’s about having money for what really matters.

For so long energy efficiency messaging has been strictly about financial benefits of participation. “Lower your energy bill!” or “Save energy, save money.” (Sound familiar?)

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utility communications, Utility Marketing, energy efficiency, non-financial benefits

Customer Video: What do they really want out of energy efficiency?

Posted by Lauren Bell on September 16, 2015 at 3:36 PM

“We need to stop interrupting what people are interested in... be what people are interested in.”     – Craig Davis

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Topics: Customer-Centric Marketing, Customer Insight, customer motivations, utility communications, Utility Marketing, energy efficiency, Home Improvement