Business as a Force for Good: B Corp Month Round Up

Posted by Shaina Kaye on March 12, 2020 at 10:05 AM

Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.

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Topics: customer motivations, B Corporation, round up, climate change, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, environment, customer trends, BCorp

All Things Home Batteries: NEW Whitepaper Release and Interview with an Industry Expert

Posted by Dave Treston on March 6, 2020 at 9:00 AM

We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

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Topics: Customer Insight, customer motivations, utilities, Utility Marketing, customer centric, B Corporation, Green Mountain Power, industry expert, KSV research, market research, research, grid infrastructure, natural disaster, Tesla, utility of the future, energy revolution, resiliency, energy storage, demand response, home batteries, consumer research, solar, energy trends, BCorp, residential energy storage

Reaching Your Customers in the Do-It-For-Me Era

Posted by Shaina Kaye on February 13, 2020 at 9:49 AM

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

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Topics: customer motivations, customer centric, connected home, personalization, voice technology, thought leadership, B2B marketing, customer trends, on-demand

EV Customer Research: The Role Utilities Can Play in Advancing EV Adoption

Posted by Shaina Kaye on December 5, 2019 at 9:53 AM

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV

Once Upon a Brand: Going Beyond "Utility"

Posted by The KSV Creative Team on August 1, 2019 at 11:39 AM

Become more than just your "customer's utility." It starts with a story that resonates.

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, utility of the future, creativity, EnergyWire, Creative

Understanding Customers' Digital Experience: Four Tools We Love

Posted by Lindsay Herod on July 25, 2019 at 12:00 PM

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, customer motivations, utilities, utility communications, customer centric, marketing solutions, EnergyWire, UX

Millennial Homeowners + Energy Costs = EE Solutions

Posted by Abby Goudey on July 19, 2019 at 10:14 AM

This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, innovation, customer centric, energy efficiency, marketing solutions, millennials, clean energy, utility of the future, social media, social media best practices, voice, EnergyWire, voice assistants, voice technology

0-60: Accelerating EV Adoption

Posted by Shaina Kaye on July 11, 2019 at 2:40 PM
Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory.
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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, out of home, utility of the future, strategic electrification, consumer research, EnergyWire, EV

Let's Not Blame the New York Times for Being Honest About EV Challenges

Posted by Tucker Wright on July 3, 2019 at 10:34 AM

A few weeks ago the New York Times published an article titled L.A. to Vegas and Back by Electric Car: 8 Hours Driving; 5 More Plugged In. In it, the author details his experiences taking this well-known road trip in an EV while interviewing fellow EV users along the way.

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Topics: customer motivations, innovation, electric vehicles, energy revolution, strategic electrification, sustainability, EnergyWire, EV

The Most Touching Campaign, Ever.

Posted by Kevin Willard and Heather Baldock on June 27, 2019 at 10:45 AM

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, energy efficiency, marketing solutions, program participation, energy marketing, out of home, OOH, creativity, inspiration, sustainability, sustainability marketing, EnergyWire, National Grid

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