#MT16: You Will Lose Customers At Every Point In The Journey.

Posted by Lauren Bell on March 24, 2016 at 8:38 PM

“The future always is and always was the simple decisions we make today.” -Step up and Power Down California

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Topics: Customer Engagement, customer experience, utility communications, Utility Marketing, ACEEE, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, #MT16, program participation

Meeting Customer Expectation Isn't Enough Anymore...

Posted by Lauren Bell on February 11, 2016 at 9:29 AM

What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utility communications, Utility Marketing, Association of Energy Services Professionals, energy efficiency, Energy Wire, KSV research, personalization

Key Themes from the AESP Conference: The Customer

Posted by Lauren Bell on February 5, 2016 at 8:46 AM

Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…

People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utility communications, Utility Marketing, Association of Energy Services Professionals, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization

Three Steps for a Customer-Centric Response to JACO’s Closure.

Posted by Lauren Bell on December 3, 2015 at 9:46 AM

"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.

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Topics: Customer Engagement, customer experience, utility communications, Utility Marketing, energy efficiency, Energy Wire, JACO closure, KSV research

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