Peanut butter & jelly.
Zappos, Starbucks and Ben & Jerry’s are three successful, highly profitable brands that have blended making products with doing good. In fact, they have blended them so thoroughly in their corporate culture that when customers purchase one of their products, they feel better about themselves. When you step back and think about that, you realize you are seeing excellence in marketing.
Topics: customer experience, future of energy, energy efficiency, energy marketing, microgrid, climate change, 2019, brand value, 80x50, battery, energy storage, sustainability, corporate responsibility, philanthropy, social responsibility
Here at KSV, we are fluent in energy. We speak it, our clients speak it; we are energy nerds. So, what happens when we need to talk energy to non-nerds?
Well, that’s exactly what we’ve been doing for over 40 years. We embed ourselves in the energy industry and conduct in-depth consumer research. It’s the combination of these two disciplines that makes us able to effectively convey complex energy technologies and strategies to typical customers.
Over the past year, we have written articles on electric vehicles (EVs), wind energy, and beneficial electrification as emerging technologies worth communicating to your customers. Today, we are covering a new topic: energy storage.
A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, 2019, DistribuTech, DTECH2019
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, MarTech, 2019, voice
As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.
At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, metrics, data science, future of energy, digital transformation, personalization, energy marketing, 2019, data
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: customer experience, utilities, utility, future of energy, innovation, customer centric, connected home, energy efficiency, KSV research, market research, Smart Home, smart products, renewable energy, electric vehicles, clean energy, energy revolution, social media best practices, inspiration, strategic electrification