Forecasting the Future of EVs, Starting with Consumers

Posted by Tucker Wright on November 1, 2018 at 10:45 AM

To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.

Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?

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Topics: customer centric, future of energy, energy marketing, research, innovation, marketing solutions, renewable energy, energy efficiency, utilities, millennials, energy revolution, Customer Insight, purchasing behavior, electric vehicles, customer motivations, customer experience

Uber, Lyft and How Holistic Thinking Can Transform an Industry

Posted by Harrison Grubbs on August 23, 2018 at 11:00 AM

The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.

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Topics: customer centric, utilities, energy efficiency, future of energy, energy marketing, Uber, Lyft, research, innovation, Utility Marketing, marketing solutions, customer motivations, customer experience

#MT16: You Will Lose Customers At Every Point In The Journey.

Posted by Lauren Bell on March 24, 2016 at 8:38 PM

“The future always is and always was the simple decisions we make today.” -Step up and Power Down California

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Topics: ACEEE, Customer Engagement, customer experience, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, #MT16, program participation, utility communications, Utility Marketing

Meeting Customer Expectation Isn't Enough Anymore...

Posted by Lauren Bell on February 11, 2016 at 9:29 AM

What do you do for your customers? What do you provide?

Maybe you develop products people need, like light bulbs, appliances or home technology. Maybe you power the ability for customers to use these products, turning the lights on and heating their homes – living the life they know.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, KSV research, personalization, utility communications, Utility Marketing

Key Themes from the AESP Conference: The Customer

Posted by Lauren Bell on February 5, 2016 at 8:46 AM

Well, AESP. You did it again. 4 days. 900 industry professionals. Impressive speakers. New innovations. And Starbuck’s coffee at the ready…

People are leaving Phoenix re-inspired and hyper-focused on one thing: the customer.

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Topics: Association of Energy Services Professionals, Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, utility communications, Utility Marketing

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: connected home, Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization, utility communications, Utility Marketing

Three Steps for a Customer-Centric Response to JACO’s Closure.

Posted by Lauren Bell on December 3, 2015 at 9:46 AM

"I ought to put it in the back of my truck, take it to [my utility] and dump it in their driveway, since they have no other solution for me," says one customer.

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Topics: Customer Engagement, customer experience, energy efficiency, Energy Wire, JACO closure, KSV research, utility communications, Utility Marketing

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