Four Customer Demands in 2016… This Is Your 6-Month Check-In.

Posted by Ashley Nicholls on June 30, 2016 at 8:00 AM

Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?

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Topics: customer demands, Customer Engagement, Customer Insight, ENERGY, utilities, utility, marketing, millennials

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Do Customers Prioritize Energy Efficiency in the Shopping Process?

Posted by Lauren Bell on May 12, 2016 at 5:47 PM
WATCH customer interviews.

We've been talking to consumers all over the country about buying appliances:

  • The process.
  • How they handle it.
  • What they look for.
  • How they relate it to energy efficiency.
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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience

2 Words that Rule Utility Customer Experience... Says the Customer.

Posted by Lauren Bell on May 5, 2016 at 4:14 PM
This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research, marketing, personalization

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Posted by Lauren Bell on April 28, 2016 at 4:28 PM
WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Apple, communications, connected home, energy efficiency, Energy Wire, KSV research, Smart Home

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

Posted by Lauren Bell on March 10, 2016 at 4:53 PM

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

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Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

#SES2016: In the Race for the Smart Home... Is It a Fight for the Customer?

Posted by Lauren Bell on February 25, 2016 at 7:41 PM

“The next big value of unlocking will not be in new products, but will be in the consumers and why they should care.”

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Topics: customer demands, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, IoT, KSV research, #SES2016, Smart Home, smart products

Your Customer is the CEO of their Home. Want a meeting?

Posted by Lauren Bell on January 28, 2016 at 10:55 AM

The smart home is here. But are we ready?

Customers are demanding more from every product and service they buy and use. They want more options and information.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, Utility Marketing, CEO, connected home, energy efficiency, Home Improvement, Intelligent Efficiency, marketing, personalization, Shopping Experience, Smart Home

Turn E.E. Interest into Action: Customers need it simple.

Posted by Lauren Bell on January 21, 2016 at 7:07 AM
WATCH customer video.

"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Intelligent Efficiency, marketing, personalization

Four Customer Demands to Watch in 2016.

Posted by Lauren Bell on January 7, 2016 at 4:41 PM

2015 proved to be another big year in the world of energy efficiency… an industry growing so quickly that even Mark Zuckerberg and Bill Gates want in.

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, customer experience, utility communications, Utility Marketing, connected home, energy efficiency, Energy Wire, Intelligent Efficiency, KSV research, marketing, personalization

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