Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

The Gap Between the Smart Home and Customer Adoption.

Posted by Lauren Bell on May 26, 2016 at 9:16 PM
WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, #CONNUS16, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Customers: Excited About Energy. Indifferent to Utilities.

Posted by Lauren Bell on May 19, 2016 at 1:14 PM

“Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry’s greatest failure, arguably, is tied to how products and services are framed and sold to customers.”

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, ENERGY, utilities, utility communications, communications, energy efficiency, Energy Wire, KSV research

Do Customers Prioritize Energy Efficiency in the Shopping Process?

Posted by Lauren Bell on May 12, 2016 at 5:47 PM
WATCH customer interviews.

We've been talking to consumers all over the country about buying appliances:

  • The process.
  • How they handle it.
  • What they look for.
  • How they relate it to energy efficiency.
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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience

2 Words that Rule Utility Customer Experience... Says the Customer.

Posted by Lauren Bell on May 5, 2016 at 4:14 PM
This article was features by Intelligent Utility on May 5, 2016.

Utility customers are getting more and more demanding. And utility executives should be grateful for it.

That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, utility communications, Utility Marketing, energy efficiency, Energy Wire, KSV research, marketing, personalization

Three things 'Smart Home' Brands Can Learn from Apple... and Why.

Posted by Lauren Bell on April 28, 2016 at 4:28 PM
WATCH customer interviews.

The Smart Home. A booming industry full of big opportunity. By 2019, it will reach $490 billion in sales and over 1.8 billion units shipped. So, in 3 words: Booming. Big. Billions.

Who doesn’t want part in that?

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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Apple, communications, connected home, energy efficiency, Energy Wire, KSV research, Smart Home

Five Attributes of Successful Energy Efficiency Programs, By Industry Expert

Posted by Lauren Bell on April 21, 2016 at 9:28 AM
WATCH outtake from interview.

Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, industry expert, KSV research, marketing, Mary Stewart

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

When the Time Comes, How Do You Ensure Your Customer Chooses YOU?

Posted by Lauren Bell on March 18, 2016 at 6:09 AM

Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.

Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.

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Topics: Customer-Centric Marketing, utilities, utility communications, Utility Marketing, B Corporation, communications, energy efficiency, Energy Wire, Green Mountain Power, KSV research, marketing

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