Smart Homes + Voice: How Energy Companies Can Own the Conversation

Posted by Leah Christoffersen on May 16, 2019 at 12:13 PM

We have mentioned a few times that the voice revolution is coming, and today we’d venture a guess to say that it has arrived. For one in five U.S. adults, voice assistants are a regular part of their daily routines, providing solutions, offering advice, and acting as a go-to resource for doing everything from turning off lights to scheduling playdates. Your company needs to embrace voice technology as a customer engagement tool, or risk losing out on countless opportunities to provide key customer touchpoints with your brand.

Read More

Topics: Customer-Centric Marketing, digital transformation, customer centric, utility of the future, voice, EnergyWire, voice assistants, voice technology, voice marketing

Creating the Ultimate Customer Experience

Posted by Lindsay Herod on May 9, 2019 at 11:45 AM

Customer expectations and demands are rapidly changing—customers expect every interaction they have to be as good as if not better than their most recent experience. When an energy or utility customer pays their bill, they expect the same experience and level of personalization that they had purchasing a new product on Amazon or Target. An experience that is often authentic, intuitive, easy-to-use and mobile.  

Read More

Topics: Customer-Centric Marketing, customer experience, digital transformation, customer centric, EnergyWire, UX

The Power of Brand Value

Posted by Energy Wire on February 14, 2019 at 9:40 AM

Stupid happens.

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, personalization, energy marketing, 2019, brand value

Disrupt, Innovate, Repeat: A DTECH-Themed Round Up

Posted by Shaina Kaye on February 7, 2019 at 10:30 AM

A postcard from New Orleans: Harrison Grubbs, our Director of Strategic Partnerships, is attending the annual DistribuTech Conference and Exhibition this week. The conference gathers the latest disruptive and innovative energy technology products and experts in one place to network, collaborate and share best practices. In between sessions, Harrison has shared a sneak peek for the rest of us here at KSV.

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, 2019, DistribuTech, DTECH2019

Get Ready for the Voice Revolution

Posted by Ashley Nicholls on January 31, 2019 at 10:30 AM

 

 

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, future of energy, digital transformation, innovation, personalization, energy marketing, MarTech, 2019, voice

Revisit Your Data Nightmares

Posted by Cavan Chasan on January 24, 2019 at 10:30 AM

 

As marketers, we have been friends with data for decades. As the conversation has evolved and capabilities have grown, we have experienced excitement for data’s potential yet concern for both actionability and privacy, which is inherent to data’s increased sophistication and collection.

At KSV, we believe in being thoughtful, careful and 100 percent customer focused in terms of how we collect and activate data for our clients. The North Star for us with respect to data is customer centricity. How can we help our clients improve satisfaction for their residential and commercial customers via data-driven interactions? This is the key question that guides our team and its strategic use of data.

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, Customer Insight, utilities, Utility Marketing, metrics, data science, future of energy, digital transformation, personalization, energy marketing, 2019, data

Kill Advertising!

Posted by Energy Wire on January 17, 2019 at 9:45 AM

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, Utility Marketing, future of energy, innovation, personalization, energy marketing, renewable energy, clean energy, Tesla, utility of the future, social media, creativity, inspiration, 2019

Climate Change is Your Fight. Social Media Should Be Your Ally.

Posted by Shaina Kaye on January 10, 2019 at 4:07 PM

In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?

Read More

Topics: Customer-Centric Marketing, Customer Engagement, customer experience, utilities, future of energy, innovation, millennials, renewable energy, clean energy, climate change, utility of the future, social media, social media best practices, social media strategy, Facebook, Instagram, inspiration, 2019

Leverage Personalization to Increase Customer Engagement and Satisfaction

Posted by Lauren Bell on June 8, 2016 at 12:30 PM

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

  • 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.
  • 60% spend more with retailers that use behavioral data to create relevant offers.
Read More

Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, utilities, utility, utility communications, Utility Marketing, communications, energy efficiency, Energy Wire, IBM, KSV research, marketing, personalization, segmentation

Three Steps to Meeting with the CEO of the Home... Your Customer.

Posted by Lauren Bell on June 2, 2016 at 7:19 AM

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

Read More

Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, Uncategorized, utility communications, Association of Energy Services Professionals, CEO, communications, connected home, energy efficiency, Energy Wire, IoT, KSV research, marketing, Smart Home

Subscribe to EnergyWire

Recent Posts