The Solar Customer Experience Consumers Want

Posted by Dave Treston on October 10, 2019 at 10:00 AM

In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

September Round Up: Climate Week Edition

Posted by Shaina Kaye on September 26, 2019 at 10:00 AM

September always seems like a magical month. There’s the back-to-school, anything-is-possible feeling of unbridled optimism that never fades, even though we have left school behind and entered into the reality of adulthood, routines, and careers. There are chilly mornings that give way to perfectly sunny and warm afternoons, leaving us uncertain about what to wear for the day, but always grateful for the sunshine as the days shorten little by little. There are the leaves that, at least here in the Northeast, transition to their colorful fall palette, a reminder that Mother Nature knows exactly what she’s doing in spite of the many climate change-related factors working so hard against her.

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Topics: innovation, round up, clean energy, climate change, inspiration, sustainability, environment

Dear 2119

Posted by Team KSV on September 20, 2019 at 9:45 AM

Today KSV will strike for our planet alongside other local businesses. Monday, we stand for it with the entire world at the UN Climate Action Summit in NYC. 

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Topics: innovation, round up, clean energy, climate change, inspiration, sustainability, environment, Climate Summit, UN Climate Summit

Four Best Practices for Quality Thought Leadership

Posted by Shaina Kaye on September 13, 2019 at 3:02 PM
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Topics: utility communications, content marketing, social media strategy, content marketing strategy, thought leadership, LinkedIn

3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers Market

Posted by Dave Treston on September 5, 2019 at 9:47 AM

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Save Our Breath

Posted by Kevin Willard on August 29, 2019 at 11:30 AM

Drowning would suck. Freezing to death would also suck. But burning alive as the entire planet watches? Now that's hands-down the suckiest way to die. 

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Topics: innovation, renewable energy, climate change, inspiration, 80x50, sustainability, corporate responsibility, social responsibility, sustainability marketing, EnergyWire, environment

Plastic is Awesome

Posted by Tony Peck and Kevin Willard on August 22, 2019 at 11:23 AM

You get to use it once and throw it away.

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Topics: innovation, customer centric, renewable energy, climate change, inspiration, 80x50, sustainability, corporate responsibility, social responsibility, sustainability marketing, EnergyWire, environment, plastic

The Future of Energy Series: Wind Continues to Pick Up Speed

Posted by Shaina Kaye on August 15, 2019 at 3:25 PM

In celebration of American Wind Week, which kicked off on August 11th, we’re revisiting a blog post we published last year praising the many achievements of wind power. We’ve updated our thoughts from last September with a few new observations, but the sentiment stands: wind is (still) picking up speed.

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Topics: utilities, utility communications, Utility Marketing, innovation, renewable energy, wind energy, offshore wind, clean energy, utility of the future, EnergyWire, wind power

Once Upon a Brand: Going Beyond "Utility"

Posted by The KSV Creative Team on August 1, 2019 at 11:39 AM

Become more than just your "customer's utility." It starts with a story that resonates.

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Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, utility of the future, creativity, EnergyWire, Creative

Understanding Customers' Digital Experience: Four Tools We Love

Posted by Lindsay Herod on July 25, 2019 at 12:00 PM

We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, customer motivations, utilities, utility communications, customer centric, marketing solutions, EnergyWire, UX

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