There's no place like home (for the holidays)

Posted by Abby Goudey on December 8, 2017 at 9:30 AM

With the holidays just around the corner, many of us will be heading home to spend time with the ones we love.

So, what does home mean to you? Comfort? Safety? Love?

Now ask yourself, what does it mean to your customers?

Odds are, home is as important to them as it is to you. Home is both a global and unifying concept, and Ørsted is using this human connection to communicate a very important message this holiday season with their Love Your Home campaign.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

New Customer Video: Spreading Joy to All With Community Solar

Posted by Dave Treston on December 1, 2017 at 9:30 AM

Throughout December, communities will come together to take care of their own. People will donate time, money, food, toys, and warm clothing to ensure everyone has a happy and safe holiday season.

With this spirit in mind, we are reminded of what we heard when we talked to consumers about community solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Update: Trump & Energy

Posted by Noelle Palumbo on November 29, 2017 at 11:24 AM

Since the election of Donald Trump, we’ve been keeping a close eye on energy policy in the U.S.

When we wrote about the administration’s suggestion to cut the ENERGY STAR® program, we received a massive response.

So, we do this to keep you in the loop on what the administration is doing and what that could mean for the future of the industry.

And as always, we’re talking policy, not politics.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

KSV: An Ad Agency with a Conscience

Posted by Noelle Palumbo on November 28, 2017 at 3:15 PM

Psst.

We have something to tell you…

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

How a Red Tag Turned Off My Heat, Condemned My Furnace, and Ruined Thanksgiving… Almost

Posted by Tucker Wright on November 17, 2017 at 9:45 AM

This week I got some pretty discouraging news from an HVAC inspector named Tim, who told me the converter on my old furnace was cracked. This was problematic for several reasons:

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

A CEO, IT Manager, and Maintenance Director Walk into a Bar…

Posted by Dave Treston on November 10, 2017 at 10:15 AM

…and the bartender says to the three of them, “What’s on your mind? The latest in wireless lighting controls? Variable frequency drives? Maybe energy management systems?”

First of all, what a weird conversation a bartender would have with customers, but that’s beside the point.

We just wanted you to picture the energy-related decision-makers you’re trying to reach at large commercial organizations. That group includes a variety of folks representing a diverse set of job titles and responsibilities – some you may not even realize are involved in energy decisions.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

The most talked about utility in the country this week is fictional...what can we learn?

Posted by Tucker Wright on November 3, 2017 at 9:45 AM

A utility promoting their customer service number? That's a pretty rare occurrence in this self-service age. Sure, Stranger Things have happened, but it certainly isn't commonplace.

But whaddaya know? This week a utility bought billboards (but actually a sneaky move by Netflix) all over their territory that featured an actual working phone number. 

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

New Customer Video: 3 Lessons Utilities and Solar Providers Can Learn from Their Local Farmers' Market

Posted by Dave Treston on October 27, 2017 at 9:50 AM

According to the USDA, the number of farmers’ markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...

Posted by Noelle Palumbo on October 20, 2017 at 9:45 AM

On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto. 

What is Sidewalk Toronto?

In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be:

A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation… A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. [Source]

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?

Posted by Noelle Palumbo on October 13, 2017 at 10:00 AM

This week Microsoft purchased 100% of GE’s new Irish wind farm capacity for the next 15 years.

The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations. 

Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.

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Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials