Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.
Topics: customer motivations, B Corporation, round up, climate change, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, environment, customer trends, BCorp
We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!
Topics: Customer Insight, customer motivations, utilities, Utility Marketing, customer centric, B Corporation, Green Mountain Power, industry expert, KSV research, market research, research, grid infrastructure, natural disaster, Tesla, utility of the future, energy revolution, resiliency, energy storage, demand response, home batteries, consumer research, solar, energy trends, BCorp, residential energy storage
It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: AESP, KSV research, market research, research, energy marketing, renewable energy, grid infrastructure, infrastructure improvement, energy storage, home batteries, consumer research, B2B marketing
Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.
Topics: customer motivations, customer centric, connected home, personalization, voice technology, thought leadership, B2B marketing, customer trends, on-demand
Communicating your company’s commitment to a polarizing topic can bring on paralyzing fear. The idea of taking a firm stance on a cause your brand believes in, especially when your competitors are not vocalizing their own beliefs or making their own commitments—whether it is climate change; gender equality; diversity and inclusion; fair labor practices; sexual assault; or LGTBQ issues—can feel risky. This is especially true in 2020, with the way that information is consumed and spread at such a rapid pace with one small, vocal commitment having the potential to go viral.
Topics: communications, inspiration, brand value, 80x50, sustainability, corporate responsibility, sustainability marketing, Gillette, Disney, National Grid, Creative, environment, thought leadership, Climate Summit, #Dear2119, B2B marketing, in the news
Not cold, stiff, done dead. Just the way it used to be, dead. It’s no longer this singular platform we seek out to connect with old friends from high school. It’s the way of life. And it has changed every aspect of how we take in the world around us—from how we consume news, to how we market our products or services. If you're ashamed to admit that, based on weekly notifications from your iPhone (thanks, Apple), you’ve spent upwards of 3-4 hours per day on your smartphone, know that you’re probably not alone.
Topics: communications, social media best practices, content marketing, social media strategy, B2B marketing, twitter
Exiting one decade and entering a new era often coincides with reflection and forecasting.
Topics: innovation, communications, Uber, social media strategy, Instagram, EnergyWire, in the news
Topics: innovation, sustainability, social responsibility, EnergyWire, EV, Creative, Climate Summit, holiday card
Topics: Customer-Centric Marketing, Customer Engagement, customer motivations, utilities, utility communications, Utility Marketing, innovation, customer centric, KSV research, market research, marketing solutions, research, grid infrastructure, utility of the future, strategic electrification, consumer research, EnergyWire, EV
Happy almost Thanksgiving! As we inch another day closer to pumpkin pie, turkey and green bean casserole (dessert first, always), the team at KSV certainly has plenty to be thankful for—inspiring clients, innovative colleagues and a community dedicated to creating a better future. We could go on, but we’d be here until New Year’s Eve.
Topics: round up, climate change, sustainability, corporate responsibility, in the news