KSV has been named Outstanding Independent Agency at the 2025 MUSE Creative Awards, a recognition that highlights the bold, strategic, and collaborative work our team brings to clean energy marketing. This prestigious honor leads to a total of nine MUSE Creative Awards that we took home this year, celebrating standout work for partners like New York State, the NHSaves® utility partners, Mars, and PECO.
Topics: Utility Communications, Energy Efficiency, Inspiration, Branding and Brand Value, Company Culture, Creative, B2B marketing, Creative Showcase, Case Study
Climate change, disruption in all levels of the United States government, COVID-19’s unexpected ripple effect — if anything is constant about the last few years in our world’s history, it’s change. Many large-scale shifts are out of our immediate control, but the smaller changes we experience daily can add to this overwhelm. Change jump-starts our innate fear of the unknown by turning what we know on its head and confronting us with the concepts of loss and uncertainty. But change can also be the catalyst to finding hidden opportunities for growth and success, and getting comfortable with leaning into the discomfort they bring can be the key to rising above it all.
Topics: Inspiration, Company Culture, B2B marketing
If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute.
Topics: Customer-Centric Marketing, Social Media Strategy and Best Practices, Content Marketing, AI
The NHSaves® utility partners - Eversource, Liberty, New Hampshire Electric Cooperative, and Unitil - engaged KSV to develop a statewide awareness campaign that would resonate in a way that felt unique to the wide-ranging experiences of those living and working in the Granite State. With customers that fell within the commercial, residential, income-eligible, rural, urban, and municipal spaces (among others), we knew that a broad messaging strategy would be necessary. We also knew that something more intentional could really hit home and drive the kind of engagement and awareness that the utility partners were looking for.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Branding and Brand Value, Creative, Marketing Strategy and Best Practices, Creative Showcase, Case Study
As we discussed in our last EnergyWire, rapid advancements in generative AI are changing the ways we find and create content before our very eyes. It's an exciting time to be a digital citizen—and it can feel like an intimidating time to be a brand or website owner as well. No one knows exactly what the future looks like, but we all know AI is here to stay.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO, Paid Search
AI is everywhere: from project management tools and grocery shopping apps to world-renowned art museums and personal beauty-care shoppers, and everything in between. Soon, it might become unimaginable to perform our jobs without the assistance of AI tools.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Innovation, Inspiration, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence
Walk into any coffee shop in Vermont or visit any ski hill, and you’ll see heads covered in patterns of brightly colored flowers, butterflies, or tiny foxes, paired with neck warmers clad in similarly cheerful patterns pulled up over chilled rosy cheeks. In 2008, when Corinne Prevot, a crafty high schooler, started making hats for herself and her ski teammates, this explosion of colored patterns on slopes and in towns began. Sixteen years later, Prevot is now the founder behind the growing, beloved Vermont brand Skida. Many things have changed since her first hats, but the delightful patterns remain her signature.
Topics: Innovation, Industry Expert Interviews, Inspiration, Branding and Brand Value, Sustainability Marketing, Vermont, Marketing Strategy and Best Practices, Sustainable Brands, Branding
Across every industry in the U.S., women are typically under-represented in leadership roles and executive positions.
The 2022 World Economic Forum Gender Gap Insight Report found that for every 100 men, only 86 women received management positions. In the digital leadership landscape, for every 100 managers, only 52 were women. The same report estimated closing the gender parity gap would require 132 years.
And yet, The McKinsey study, Unlocking the Full Potential of Women at Work shows that companies with gender-balanced leadership earn up to 50% higher profits, and 87% of the time, inclusive, mixed-gender teams make better business decisions two times faster, and with 60% better outcomes. Read that again.
Topics: Inspiration, Branding and Brand Value, Creative, Creative Showcase, Branding, Case Study
Edited for content and clarity by Chris H. Hadgis
In 1987, Stan Day’s invention of the Grip Shift, or the bike gear twist, “changed the world.” Since then, the company now known as SRAM has grown, adapted, and acquired 14 additional brands along the way.
Soon-to-be former VP of Marketing at SRAM, David Zimberoff (DZ), earned a highly-unique departure gift: he got to select the replacement for his role at SRAM to pursue his dream of designing a low-cost, sustainable, mobility solution for rural communities.
Topics: Customer-Centric Marketing, Innovation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Company Culture, In the News, Marketing Strategy and Best Practices, Sustainable Brands
As part of our Industry Expert Interview series, we had the pleasure of speaking with Jenny Kalanges, Vice President of Membership at 1% for the Planet. 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving."
Topics: B Corporation, Industry Expert Interviews, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice, Sustainable Brands