Shaina Kaye

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Thanksgiving Eve Roundup

Posted by Shaina Kaye on November 21, 2018 at 12:12 PM

Happy Thanksgiving Eve!

The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.

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Topics: customer motivations, utilities, future of energy, innovation, energy efficiency, renewable energy, round up, electric vehicles, clean energy, climate change, creativity, inspiration

3 Ways Social Media Can Save Utilities

Posted by Shaina Kaye on November 15, 2018 at 9:40 AM

If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.  

But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.

Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)

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Topics: utilities, future of energy, customer centric, energy efficiency, marketing solutions, millennials, renewable energy, utility of the future, social media, social media best practices, content marketing, social media strategy, Facebook, Instagram

October Roundup

Posted by Shaina Kaye on October 18, 2018 at 9:45 AM

The Intergovernmental Panel on Climate Change (IPCC) recently released a special report on the state of climate change. The findings were less than pleasant, with the report underscoring that "we only have the slimmest of opportunities remaining to avoid unthinkable damage to the climate system that supports life as we know it."

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Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up, electric vehicles, clean energy, ipcc, climate change

Friday Roundup

Posted by Shaina Kaye on September 21, 2018 at 8:00 AM
Are round-ups the best way to ease into a Friday?
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Topics: utilities, utility communications, future of energy, ACEEE, energy efficiency, renewable energy, microgrid, grid infrastructure, infrastructure improvement, round up

One Year Later: Reflecting on Maria, Anticipating Florence

Posted by Shaina Kaye on September 13, 2018 at 11:07 AM

As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.

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Topics: customer motivations, utilities, Utility Marketing, future of energy, innovation, customer centric, energy efficiency, marketing solutions, research, energy marketing, renewable energy, hurricane, microgrid, infrastructure improvement, natural disaster

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