--- title: EnergyWire | A blog by KSV | Shaina Kaye description: EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## Shaina Kaye ### Recent Posts ## [Generative AI Is Changing the Game, Again: What Every Energy & Sustainability CMO Needs to Know](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 21, 2025 at 3:57 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Carousel_1%20(3)-1.jpg)](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May [keynote speech](https://blog.google/technology/ai/io-2025-keynote/), sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time.  [Read More](https://blogs.ksvc.com/energy-wire/ai-brand-visibility) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ai-brand-visibility#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [AI](https://blogs.ksvc.com/energy-wire/topic/ai), [Artificial Intelligence](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence), [Search](https://blogs.ksvc.com/energy-wire/topic/search), [SEO](https://blogs.ksvc.com/energy-wire/topic/seo) ## [Industry Expert Interview: Jenny Kalanges, VP of Membership at 1% for the Planet](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 6, 2023 at 1:42 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Jenny%20Kalanges.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) As part of our Industry Expert Interview series, we had the pleasure of speaking with [Jenny Kalanges](https://www.linkedin.com/in/jenny-kalanges/), Vice President of Membership at [1% for the Planet](https://onepercentfortheplanet.org/). 1% For the Planet is a global organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the planet. The aim of the certification is to offer accountability, prevent greenwashing, and "certify reputable giving." [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-jenny-kalanges#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [In the News](https://blogs.ksvc.com/energy-wire/topic/in-the-news), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [2022: A Year in Review](https://blogs.ksvc.com/energy-wire/year-end-recap) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 22, 2022 at 10:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/social-suggested-images/f.hubspotusercontent10.nethubfs2224113youtube_coverphoto.jpg)](https://blogs.ksvc.com/energy-wire/year-end-recap) As 2022 winds down, we’re joining countless others in a moment (or two) of reflection over a year fueled by forward thinking, positive momentum, and growth.  [Read More](https://blogs.ksvc.com/energy-wire/year-end-recap) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/year-end-recap#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [The Expert Perspective: Rounding Up Our Industry Expert Interview Series, Part Two](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 16, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Matt%20Daigle-Rise.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) In our previous [EnergyWire](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one), we revisited a few *Industry Expert Interviews* that we’ve had over the past two years. As we wind down yet another year of unexpected twists and turns, we find ourselves reflective and looking at the year ahead, gleaning inspiration and gearing up for whatever comes next in 2022.  There’s no better way to do that than to revisit a few more interviews with some of the best and brightest leaders at purpose-driven companies in the US and Canada. Check out our final round up of Industry Expert Interviews and let us know: as your organization heads into 2022, what are some of the thoughts, ideas and conversations inspiring you the most? We’d love to hear from you! [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-two#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [The Expert Perspective: Rounding Up Our Industry Expert Interview Series, Part One](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on December 2, 2021 at 11:31 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/B%20Corporation%20Industry%20Expert.jpg)](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) At the start of 2020, KSV kicked off *Industry Expert Interviews*, a new content marketing series we implemented as a way to hear more from purpose-driven organizations around the country, get inspired and have great conversations with innovative and talented individuals. [Read More](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/industry-expert-roundup-part-one#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Strategies for Reaching the Ethical, Eco-Conscious Consumer](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 21, 2021 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-alena-koval-886521.jpg)](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) The COVID-19 pandemic catalyzed a marked shift in the average consumer, [highlighting health and well-being as a top consideration](https://blogs.ksvc.com/energy-wire/coronavirus-homeowners-research) for consumer purchasing decisions while simultaneously creating a shift in how consumers made those purchases. The growing urgency of the call to act on climate change, coupled with awareness around environmental justice and true commitments to diversity, equity, and inclusion, also meant that consumers significantly changed how and where they were spending their money.  [Read More](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/strategies-for-reaching-ecoconsumers#comments-listing) Topics: [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Climate Change](https://blogs.ksvc.com/energy-wire/topic/climate-change), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Rebranding the Role of the CMO](https://blogs.ksvc.com/energy-wire/rebranding-the-role-of-cmo) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on October 7, 2021 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/gr-stocks-Iq9SaJezkOE-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/rebranding-the-role-of-cmo) Changing customer needs, shifting client expectations, rapidly evolving technology, unforeseen global circumstances and long overdue [social awakenings](https://blogs.ksvc.com/energy-wire/intersectional-environmentalism)… plain and simple, marketing is not what it “used to be.” The classic marketing mix of product, price, place and promotion - the 4 P’s seared into the memories of those of us who may have majored in marketing and communications back in the day - has become much more nuanced and a whole lot more complex.  [Read More](https://blogs.ksvc.com/energy-wire/rebranding-the-role-of-cmo) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/rebranding-the-role-of-cmo#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Organic Roots: Sunsoil Creative Showcase](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 23, 2021 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/unnamed%20(20).jpg)](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) At very first glance, [Sunsoil](https://www.sunsoil.com/), a Vermont-based organic CBD company, may seem like “one of many” when it comes to the increasingly saturated CBD supplement market. But a look through their website, their branding and even a cursory second glance at their story will leave you happily surprised. [Read More](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/creative-showcase-sunsoil-cbd#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Creative Showcase](https://blogs.ksvc.com/energy-wire/topic/creative-showcase), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [Industry Expert Interview with Sascha Mayer, CEO and Co-Founder of Mamava, Inc.](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 9, 2021 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Capture.jpg)](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) Earlier this year, we sat down with Sascha Mayer, CEO and Co-Founder of [Mamava, Inc](https://www.mamava.com/)., a fellow B Corporation and women-owned company dedicated to transforming the culture of breastfeeding. Over the past several years, Sascha and her co-founder Christine Dodson have built a successful, mission-driven company that advocates for and empowers women in society and in the workplace, and we are so honored to have had the opportunity to chat with Sascha as part of this interview series. Check out our conversation below: [Read More](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/sascha-mayer-mamava#comments-listing) Topics: [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [B Corporation](https://blogs.ksvc.com/energy-wire/topic/b-corporation), [Industry Expert Interviews](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Company Culture](https://blogs.ksvc.com/energy-wire/topic/company-culture), [Vermont](https://blogs.ksvc.com/energy-wire/topic/vermont), [Sustainable Brands](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) ## [The Ultimate Consideration for the Ever-Changing Customer Journey](https://blogs.ksvc.com/energy-wire/ultimate-consideration-for-todays-customer-journey) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 22, 2021 at 10:57 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/pexels-anthony-shkraba-production-8374288.jpg)](https://blogs.ksvc.com/energy-wire/ultimate-consideration-for-todays-customer-journey) An annual quick Google search will tell you that customers are different. They have different priorities, different concerns and higher expectations. Those differences significantly affect the customer journey, or the total sum of experiences that customers go through when interacting with your company and brand.  [Read More](https://blogs.ksvc.com/energy-wire/ultimate-consideration-for-todays-customer-journey) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ultimate-consideration-for-todays-customer-journey#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/author/shaina-kaye/page/2) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (216)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (184)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (159)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (77)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (59)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (38)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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