Noelle Palumbo

Recent Posts

AESP + KSV: What Was and What's New for You

Posted by Noelle Palumbo on February 9, 2018 at 9:30 AM

In last week’s EnergyWire, we gave you a preview of what we’ll be speaking about at AESP’s National Conference on Feb. 19.

(Will you be there? Reach out; let’s meet!)

And as we get closer to the date, we’ve been reflecting on some of our past AESP experiences.

So today, we wanted to share three topics from previous AESP conferences whose insights continue to prove true. 

We’ll also give you a little more insight into what we’ll be talking about in a few short weeks.

Let’s get started.

Read More

Topics: hyper-targeting, commercial, industrial, personas

KSV Says Happy Holidays from Adweek

Posted by Noelle Palumbo on December 22, 2017 at 9:30 AM

Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto Adweek’s list of most creative agency farewells of the year.

So, he wrote a letter to the “North Pole.”

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Trump & Energy Update: Climate Change No Longer Listed as a National Security Threat

Posted by Noelle Palumbo on December 19, 2017 at 10:45 AM

It’s time for another edition of policy, not politics.

Last week we mentioned that Donald Trump signed the NDAA that said, “Climate change is a direct threat to the national security of the United States.”

We talked about how this was a small win for climate change activists because of the fact that the administration didn’t push back on this language being in the act.

Well, another week, another development.

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Trump & Energy Update: Climate Change and the NDAA

Posted by Noelle Palumbo on December 13, 2017 at 3:30 PM

It’s time for another edition of policy, not politics.

A couple of weeks ago we wrote about the possibility of President Trump signing a bill, the National Defense Authorization Act, that included language acknowledging climate change—a notion that has been at odds with his administration’s position.

Well that bill was signed, yesterday.

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Update: Trump & Energy

Posted by Noelle Palumbo on November 29, 2017 at 11:24 AM

Since the election of Donald Trump, we’ve been keeping a close eye on energy policy in the U.S.

When we wrote about the administration’s suggestion to cut the ENERGY STAR® program, we received a massive response.

So, we do this to keep you in the loop on what the administration is doing and what that could mean for the future of the industry.

And as always, we’re talking policy, not politics.

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

KSV: An Ad Agency with a Conscience

Posted by Noelle Palumbo on November 28, 2017 at 3:15 PM

Psst.

We have something to tell you…

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Google and Justin Trudeau Are Building a City, 3 Reasons You Should Be Paying Attention...

Posted by Noelle Palumbo on October 20, 2017 at 9:45 AM

On Tuesday, October 17, Canadian Prime Minister Justin Trudeau, along with executives from Google’s parent company, Alphabet, announced a $1 billion plan called Sidewalk Toronto. 

What is Sidewalk Toronto?

In short, it’s an 800-acre “beta city” project that will be the first development by Alphabet’s Sidewalk Labs. The goal of the project, which will be located on the city’s eastern waterfront, is to be:

A new type of place that combines the best in urban design with the latest in digital technology to address some of the biggest challenges facing cities, including energy use, housing affordability, and transportation… A place that encourages innovation around energy, waste, and other environmental challenges to protect the planet. [Source]

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Microsoft and GE Just Made An Energy Deal. What Does It Mean for Utilities?

Posted by Noelle Palumbo on October 13, 2017 at 10:00 AM

This week Microsoft purchased 100% of GE’s new Irish wind farm capacity for the next 15 years.

The announcement comes at a time when some of the country’s most influential companies like Apple and Facebook are going out of their way to secure clean energy production for their operations. 

Yet another signal that increasing corporate responsibility initiatives and requirements are fueling the appetite for renewables.

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Maria's Wakeup Call and What Your Customers Could Be Thinking...

Posted by Noelle Palumbo on September 29, 2017 at 9:30 AM

When Hurricane Maria made landfall in Puerto Rico on September 20, it was lights out for the U.S. territory. 

One hundred percent of the system run by the Puerto Rico Electric Power Authority is offline because Maria damaged every part of it. (Source)
 
The storm was bound to cause destruction to this small island.
Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Do You Have Questions to Add to Our Upcoming Research?

Posted by Noelle Palumbo on September 22, 2017 at 9:30 AM

Both qualitative and quantitative research provide us with great insights into the mindset of the consumer and help us identify generational and industry trends.

As we gear up for our research this fall, with results to present in early 2018, we want to know: What do you want to know? What are the questions that keep you up at night? What’s on your mind?

Read More

Topics: utility communications, intent marketing, data science, hyper-targeting, grassroots marketing, digital transformation, community marketing, innovation, customer centric, IoT, millennials

Subscribe to EnergyWire

Recent Posts