2020 Thanksgiving Round Up

Posted by Shaina Kaye on November 25, 2020 at 10:17 AM

Happy almost Thanksgiving! As we inch another day closer to a holiday season unlike any other,  the team at KSV can’t help but reflect on all that we have to be grateful for. Even in a year where so much has been turned upside down, we find ourselves finishing each day with gratitude for what has remained the same: inspiring clients, innovative colleagues and a community dedicated to creating a better future. 

As we prepare for a 2020-style Thanksgiving, we’d like to share a few stories bringing us an extra dose of inspiration this week, in the hopes that they do the same for all of you:

Brands Are Using Black Friday Boycotts to Highlight Sustainability Initiatives: Although several brands will spend Black Friday and the weeks after touting promotions and deep discounts, several others are switching things up this year, using the high-profile moment as an opportunity to highlight ongoing sustainability initiatives. For brands like Freitag, this means shining a spotlight on their newly launched bag swap platform, which allows customers to exchange backpacks and messenger bags with other customers as a way to encourage a second-life for a high quality product while also reducing waste.

This is Our Chance to Reclaim Cities From Cars: One positive thing that came out of the COVID-19 pandemic? A more bikeable, walkable and cleaner urban America. Reimagining public spaces has consistently been a part of the conversation around how urban areas rebuild in the wake of the virus. This article takes it a step further, painting a hopeful picture for the future of cities.

25 US Cities Land on CDP ‘A List:’ In spite of both the havoc wrought by the coronavirus and little-to-no support at the federal level, several cities in the US were recognized by the CDP for making progress toward their climate action goals. Progress from cities like Cleveland, OH and San Antonio, TX highlight just how, in the absence of national guidance, impactful and important state and municipal level initiatives toward carbon emissions reductions and the adoption of clean energy technologies can be in ensuring a better, brighter and cleaner future.

Oreo’s Proud Parent ad is a moving, resonant reminder that a loving world, no matter how complicated, starts with a loving home. 

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Topics: innovation, Shopping Experience, round up, clean energy, climate change, content marketing, creativity, inspiration, brand value, sustainability, EnergyWire, Creative, D2C, in the news, storytelling, brand building, holiday season

Three Things to Keep In Mind for the 2020 Holiday Season, Part Three

Posted by Shaina Kaye on November 12, 2020 at 11:50 AM

We kicked off this three-part series a few weeks back, diving into the importance of brands approaching the 2020 holiday season with a clear focus on reality. We then turned our attention to the value of flexibility in brands’ marketing strategies as a way to better serve and support current and future customers in the months ahead.  

This week, we’re concluding the series with one final consideration for brands that are planning, fine-tuning and executing their holiday strategies: incorporating personalization into the holiday shopping experience. 

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Topics: Customer Engagement, customer motivations, innovation, customer centric, marketing, Shopping Experience, content marketing, creativity, brand value, EnergyWire, Creative, D2C, customer trends, storytelling, brand building, marketing strategy, holiday season

Three Things to Keep In Mind for the 2020 Holiday Season, Part Two

Posted by Shaina Kaye on October 30, 2020 at 10:36 AM

Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.  

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Topics: Customer Engagement, customer motivations, innovation, customer centric, marketing, Shopping Experience, content marketing, creativity, brand value, EnergyWire, Creative, D2C, customer trends, storytelling, brand building, marketing strategy, holiday season

Three Things to Keep In Mind for the 2020 Holiday Season, Part One.

Posted by Shaina Kaye on October 15, 2020 at 2:48 PM

No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements. 

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Topics: Customer Engagement, customer motivations, innovation, customer centric, marketing, Shopping Experience, content marketing, creativity, brand value, EnergyWire, Creative, D2C, customer trends, storytelling, brand building, marketing strategy, holiday season

The “It” Factor: What Successful D2C Companies Can Teach Brands in 2020

Posted by Shaina Kaye on August 20, 2020 at 11:38 AM

In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, innovation, customer centric, B Corporation, Shopping Experience, climate change, brand value, sustainability, EnergyWire, D2C, customer trends, brand building, coronavirus

Do Customers Prioritize Energy Efficiency in the Shopping Process?

Posted by Lauren Bell on May 12, 2016 at 5:47 PM
WATCH customer interviews.

We've been talking to consumers all over the country about buying appliances:

  • The process.
  • How they handle it.
  • What they look for.
  • How they relate it to energy efficiency.
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Topics: Customer-Centric Marketing, customer demands, Customer Engagement, Customer Insight, utility communications, energy efficiency, ENERGY STAR, Energy Wire, Home Improvement, KSV research, Shopping Experience

Back to Basics: Three Questions When Marketing Smart Technology.

Posted by Lauren Bell on April 7, 2016 at 7:59 PM

 

WATCH customer video.

 

People are primed to unlock the next level of control within their homes.

As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home

Two Key Questions Customers Ask about Smart Products, Programs and Technology.

Posted by Lauren Bell on March 10, 2016 at 4:53 PM

Customers will not buy or participate if they have questions on a product or program.

They have to understand their investment in order to value it, much less spend time and dollars on it.

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Topics: Customer-Centric Marketing, customer demands, Customer Insight, connected home, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

What Products Are an Entry Point to Smart Homes for Customers?

Posted by Lauren Bell on March 3, 2016 at 5:34 PM

There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, Shopping Experience, Smart Home, smart products

Three Ways to Engage Customers on SMART Products and Services.

Posted by Lauren Bell on February 18, 2016 at 3:07 PM
WATCH customer video.

We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.

Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.

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Topics: Customer-Centric Marketing, Customer Engagement, Customer Insight, communications, connected home, energy efficiency, Energy Wire, Home Improvement, Intelligent Efficiency, IoT, KSV research, marketing, #SES2016, Shopping Experience, Smart Home, smart products

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