--- title: EnergyWire | A blog by KSV | Marketing Strategy and Best Practices (6) description: Marketing Strategy and Best Practices | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (6) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Are Customers Demanding an Energy Revolution?](https://blogs.ksvc.com/energy-wire/energy-revolution) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 25, 2018 at 12:51 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HandDial.jpg)](https://blogs.ksvc.com/energy-wire/energy-revolution)                     The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives. [Read More](https://blogs.ksvc.com/energy-wire/energy-revolution) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-revolution#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [OOH - The Marketing Multitasker](https://blogs.ksvc.com/energy-wire/out-of-home-success) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 4, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/NGOOH2.jpg)](https://blogs.ksvc.com/energy-wire/out-of-home-success) *More flexible. More dynamic. More effective.* Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals: - Reputation building - Loyalty building - Education - Brand reinforcement [Read More](https://blogs.ksvc.com/energy-wire/out-of-home-success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/out-of-home-success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [As Luxury EVs Speed Up, the Energy Industry Shifts Its Strategy](https://blogs.ksvc.com/energy-wire/luxuryev) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on September 28, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/jp-valery-1053965-unsplash%20(1).jpg)](https://blogs.ksvc.com/energy-wire/luxuryev) Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but [Forbes](https://www.forbes.com/sites/brookecrothers/2018/09/09/tesla-model-3-era-is-real-crushes-toyota-prius-others/#db53e8677f2e) reported that the sedan hit a new sales record in August, reaching 17,800 units.  [Read More](https://blogs.ksvc.com/energy-wire/luxuryev) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/luxuryev#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [One Year Later: Reflecting on Maria, Anticipating Florence](https://blogs.ksvc.com/energy-wire/mariaandflorence) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on September 13, 2018 at 11:07 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/hurricane9_13%20blog.jpg)](https://blogs.ksvc.com/energy-wire/mariaandflorence) As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, [Hurricane Florence](https://www.nytimes.com/2018/09/11/us/hurricane-florence-updates.html?smtyp=cur&smid=tw-nytimes) is making its way to the Carolina coast. [Read More](https://blogs.ksvc.com/energy-wire/mariaandflorence) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/mariaandflorence#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Climate and Social Justice](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) ## [KSV Future of Energy Series: Offshore Wind is Picking Up Speed](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on September 6, 2018 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/August%202018%20Photos%20for%20Social%20Use/From%20Bill/alternative-alternative-energy-blades-770562.jpg)](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible [CapeWind project](https://en.wikipedia.org/wiki/Cape_Wind) through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct. [Read More](https://blogs.ksvc.com/energy-wire/shifttooffshorewind) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/shifttooffshorewind#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Uber, Lyft and How Holistic Thinking Can Transform an Industry](https://blogs.ksvc.com/energy-wire/uberlyftandyou) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on August 23, 2018 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/August%202018%20Photos%20for%20Social%20Use/From%20Bill/thought-catalog-643368-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/uberlyftandyou) The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: [New York, Washington, D.C., Chicago, and Los Angeles](https://techcrunch.com/2018/05/30/heres-where-its-cheaper-to-take-an-uber-than-to-own-a-car/). [Read More](https://blogs.ksvc.com/energy-wire/uberlyftandyou) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/uberlyftandyou#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Branding and Brand Value](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Proven Ways to Talk to the C&I Customer](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 19, 2018 at 9:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202018-01-19%20at%208.34.51%20AM.png)](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) AESP’s national conference is around the corner. At KSV, we love seeing people come together to talk, share and learn about sustainable energy.  For AESP in the past, we’ve focused on customer engagement. We’ve spoken about targeting large C&I customers with native advertising, co-presenting with our client, Erin Motta from National Grid.  Erin is a senior marketing analyst in the energy product marketing area of National Grid.  This week, we’re sharing an interview we had with Erin after an AESP gathering that covered some of the questions remaining after the session. [Read More](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/proven/ways/to/talk/to/the/commercial/customer#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Lessons We Can't (and Won't) Forget](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on January 5, 2018 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/selltheproblemyousolve.png)](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) As we enter into the new year, we’ve taken time to reflect on some of the most important lessons we’ve learned about driving sustainable energy. And we wanted to share a few with you.  [Read More](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most/important/lessons/weve/learned#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [I’m Dreaming of a Fried Chicken Christmas](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) Posted by [Abby Goudey](https://blogs.ksvc.com/energy-wire/author/abby-goudey) on December 29, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/kfcchristmas.jpg)](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) What do fried chicken, Santa Claus, and sustainable energy all have in common? The obvious answer would be nothing. But here’s our take: They each [fill a void](http://www.bbc.com/capital/story/20161216-why-japan-celebrates-christmas-with-kfc). In 1970, the manager of Japan’s first KFC woke in the middle of the night with a business idea. Takeshi Okawara wanted to sell a “party barrel” of fried chicken on Christmas. [Read More](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/kfc/christmas/in/japan#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [KSV Says Happy Holidays from Adweek](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on December 22, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-12-22%20at%208.53.58%20AM.png)](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) Kevin Willard, one of our creative directors, wanted KSV’s holiday card to make it onto *Adweek*’s [list of most creative agency farewells](http://www.adweek.com/creativity/agency-holiday-cards-2017-the-most-creative-farewells-to-the-year-pt-3/) of the year. So, he wrote a letter to the “North Pole.” [Read More](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/says/happy/holidays/from/adweek#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/5) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/7) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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