This year, millennials will overtake baby boomers as the largest living adult generation in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and customer experience in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies?
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Creative, Electrification, Marketing Strategy and Best Practices
Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Inspiration, Sustainability Marketing, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Join us in picturing this:
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Marketing Strategy and Best Practices
Peanut butter & jelly.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Research, Clean Energy, Marketing Strategy and Best Practices
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Energy Efficiency, Research, Clean Energy, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
If you’re a utility and you’re not already on social media, you’re late to the table. Three billion active social media users around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.
But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it.
Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.)
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, Audience Segmentation
NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Audience Segmentation
To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone.
Growth is now accelerating, largely thanks to the success of Tesla’s Model 3. July was the first month on record that EV sales reached 2 percent of market share, doubling the 2017 annual result. But how can the EV market reach scale?
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Electrification, Marketing Strategy and Best Practices, Audience Segmentation
The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Audience Segmentation