--- title: EnergyWire | A blog by KSV | Marketing Strategy and Best Practices (5) description: Marketing Strategy and Best Practices | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (5) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Millennial Homeowners + Energy Costs = EE Solutions](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee) Posted by [Abby Goudey](https://blogs.ksvc.com/energy-wire/author/abby-goudey) on July 19, 2019 at 10:14 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/rustic-vegan-qzg3GtdJtAM-unsplash.jpg)](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee) This year, millennials will overtake baby boomers as the [largest living adult generation](https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/) in the United States, growing to 73 million people. We’ve discussed what this means for new technologies and [customer experience](https://blogs.ksvc.com/energy-wire/ultimate-customer-experience) in the energy space, but what does it mean for homeownership? Furthermore, what does it mean for energy companies? [Read More](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/millennial-homeowner-ee#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [0-60: Accelerating EV Adoption](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on July 11, 2019 at 2:40 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EV_EVAhead_B.jpg)](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper) Here's a prediction you may be interested in hearing: By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. [Read More](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/accelerating-ev-adoption-whitepaper#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [The Most Touching Campaign, Ever.](https://blogs.ksvc.com/energy-wire/most-touching-campaign) Posted by [Kevin Willard and Heather Baldock](https://blogs.ksvc.com/energy-wire/author/kevin-willard-and-heather-baldock) on June 27, 2019 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Thermal%20Bloom_opt1.png)](https://blogs.ksvc.com/energy-wire/most-touching-campaign) Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be.  [Read More](https://blogs.ksvc.com/energy-wire/most-touching-campaign) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/most-touching-campaign#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Inspiration](https://blogs.ksvc.com/energy-wire/topic/inspiration), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Creative](https://blogs.ksvc.com/energy-wire/topic/creative), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Let’s Talk About Content Marketing](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on April 25, 2019 at 10:25 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/william-iven-19843-unsplash-2.jpg)](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) Join us in picturing this: [Read More](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/lets-talk-about-content-marketing#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Sustainability Marketing](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Google Analytics & Strategy: The PB&J of Impactful Marketing](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Posted by [Ashley Nicholls and Brent Sitterly](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls-and-brent-sitterly) on March 14, 2019 at 11:15 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/board-marketing-strategy-6229.jpg)](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) Peanut butter & jelly. [Read More](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/analytics-strategy-pbj#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [Voice, Visualization, and AI: On MarTech and the Future](https://blogs.ksvc.com/energy-wire/martech-and-the-future) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on November 29, 2018 at 12:12 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EnergyWire_Opt1-2.png)](https://blogs.ksvc.com/energy-wire/martech-and-the-future)   [Read More](https://blogs.ksvc.com/energy-wire/martech-and-the-future) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/martech-and-the-future#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices), [Smart Technology](https://blogs.ksvc.com/energy-wire/topic/smart-technology), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) ## [3 Ways Social Media Can Save Utilities](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) Posted by [Shaina Kaye](https://blogs.ksvc.com/energy-wire/author/shaina-kaye) on November 15, 2018 at 9:40 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/socialmedia_manonphone.jpg)](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) If you’re a utility and you’re not already on social media, you’re late to the table. [Three billion active social media users](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/) around the world log on to at least one social media platform on a regular – if not daily – basis. That means utility companies have countless opportunities to reach consumers where they are in their day-to-day journeys.   But just because your utility has a presence on social media, and you’re posting on Facebook every day, doesn’t mean that your job is done. Far from it. Do you have a strategy that is shifting the way utility customers think about you, or are they only checking your Twitter feed to see how much longer the power will be out on their street? (Which, by the way, is still important. It’s just not the whole picture.) [Read More](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/3-ways-social-saves-utilities#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Social Media Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices), [Content Marketing](https://blogs.ksvc.com/energy-wire/topic/content-marketing), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Strategic Electrification and More Lessons from Conference Season](https://blogs.ksvc.com/energy-wire/conference-season-2018) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on November 8, 2018 at 11:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Blog_Conference.jpg)](https://blogs.ksvc.com/energy-wire/conference-season-2018) NEEP, NECEC, NESEA, ACE, VTREV… what do all these abbreviations have in common? They are all the energy-related conferences that KSV sponsored or attended in October. It was Energy Awareness Month, and we celebrated it by making the rounds for conference season. [Read More](https://blogs.ksvc.com/energy-wire/conference-season-2018) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/conference-season-2018#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Forecasting the Future of EVs, Starting with Consumers](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on November 1, 2018 at 10:45 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/EVs_man_car.jpg)](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) To reach the carbon reduction goals outlined in the Paris Agreement, and in targets set by dozens of city and state governments, electrifying the transportation sector is key. But despite huge advancements in technology, electric vehicles (EVs) continue to make up only a small fraction of the U.S. automobile market. In fact, EVs were less than 1 percent of the total vehicle market share in the United States until 2017, when they finally hit the 1 percent milestone. Growth is now accelerating, largely thanks to the [success of Tesla’s Model 3](https://www.forbes.com/sites/kenkam/2018/10/25/tesla-delivers-a-breakthrough-quarter-what-to-expect-next/#58743052498d). July was the first month on record that [EV sales reached 2 percent of market share](https://insideevs.com/2018-july-us-plug-in-electric-car-sales-charted-market-share-exceed-2/), doubling the 2017 annual result. But how can the EV market reach scale? [Read More](https://blogs.ksvc.com/energy-wire/ev-consumer-insight) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ev-consumer-insight#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Electrification](https://blogs.ksvc.com/energy-wire/topic/electrification), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Are Customers Demanding an Energy Revolution?](https://blogs.ksvc.com/energy-wire/energy-revolution) Posted by [Harrison Grubbs](https://blogs.ksvc.com/energy-wire/author/harrison-grubbs) on October 25, 2018 at 12:51 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/HandDial.jpg)](https://blogs.ksvc.com/energy-wire/energy-revolution)                     The “Utility of the Future” is a buzzword that has been dominating our industry’s publications and conference circuits for the past few years. Many industry thought leaders have published their ideas, and many of these smart ideas include elements of strategic electrification, distributed resources, non-centralized generation, and non-wire alternatives. [Read More](https://blogs.ksvc.com/energy-wire/energy-revolution) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy-revolution#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Energy Efficiency](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency), [Research](https://blogs.ksvc.com/energy-wire/topic/research), [Clean Energy](https://blogs.ksvc.com/energy-wire/topic/clean-energy), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/4) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices/page/6) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! 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