On a daily basis, consumers are giving you insight into exactly what is going on in their lives. They’re telling you what they need, what they’re interested in, and the information they’re seeking to make a potentially bigger decision or investment down the road.
But are you listening? And better yet, are you responding?
Topics: Utility Communications, Marketing Strategy and Best Practices
With the conventions halfway over, shall we talk politics?
(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)
But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.
Who makes up this R.A.E?
Topics: Utility Communications, Marketing Strategy and Best Practices, Audience Segmentation
On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.
22 days + 32 touch-points = 1 conversion.
That’s some unfair math if you ask me.
Topics: Utility Communications, Marketing Strategy and Best Practices
Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?
Topics: Customer-Centric Marketing, Utility Communications, Marketing Strategy and Best Practices, Audience Segmentation
Personalization is no longer just a customer demand, but an expectation. IBM reports:
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Customers are demanding more and more from every product and service they buy and use.
Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation
For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.
The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Industry Expert Interviews, Research, Marketing Strategy and Best Practices
People are primed to unlock the next level of control within their homes.
As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
