This week we had the privilege of meeting with a couple of great companies to talk about the future of energy.

 

(This image is from @gapingvoid. We love Hugh.)

The first company we met with is an international consultancy focused on innovation and redefining what it means to be an energy company.

 

The second: a smart and innovative large company whose primary product is insurance (well, they have a lot of products and services, but you get the idea), and guess what they wanted to talk about?

 

Energy and Innovation. The Connected Customer.

Big Data and Customer Experience.

 

Digital Transformation.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Clean Energy, Marketing Strategy and Best Practices

Communities are the very foundation of a society.

Interesting to think about, right?

Communities are the places we live, work and play. The places we shop for groceries. The schools our children go to. And within those communities are micro-communities. Networks of people. People who all share the same favorite lunch spot. Who all use the same dentist. Networks of new moms. Of retirees. And, over the past decade, networks of folks with ever more niche tastes.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Marketing Strategy and Best Practices, Audience Segmentation

A couple of weeks ago we had the chance to present at the AESP Digital Conference on customer engagement. 

It was a great day with some awesome presentations and presenters.

KSV actually had the chance to present during two sessions, one on millennials (you can download our millennial brief here and hear more about millennials when we speak at the BECC conference in October). The second was about targeting large C&I customers with native advertising and we co-presented with our client, Erin Motta from National Grid. 

Topics: Utility Communications, Marketing Strategy and Best Practices, Audience Segmentation

On a daily basis, consumers are giving you insight into exactly what is going on in their lives. They’re telling you what they need, what they’re interested in, and the information they’re seeking to make a potentially bigger decision or investment down the road. 

But are you listening? And better yet, are you responding?  

Topics: Utility Communications, Marketing Strategy and Best Practices

With the conventions halfway over, shall we talk politics?

(Just kidding, that sounds awful. We know you get enough of that on your Facebook newsfeed.)

But in seriousness, this year marks an election that is largely based on the voters of the Rising American Electorate – the new American majority of voting-eligible citizens. They will make up a majority of voters for the first time this year.

Who makes up this R.A.E?

• Millennials
• Unmarried women
• Latinos, African Americans, Asian Americans

Topics: Utility Communications, Marketing Strategy and Best Practices, Audience Segmentation

On average, it takes 22 days and 32 touch-points, across various devices/media environments, to drive one conversion.

22 days + 32 touch-points = 1 conversion. 

That’s some unfair math if you ask me.

Topics: Utility Communications, Marketing Strategy and Best Practices

Back in January, we discussed the Four Customer Demands to Watch in 2016. And now, six months later, we’re checking in. How are you doing? How do your brands and your programs stack up against these customer demands?

Topics: Customer-Centric Marketing, Utility Communications, Marketing Strategy and Best Practices, Audience Segmentation

 

WATCH customer video.

 

Personalization is no longer just a customer demand, but an expectation. IBM reports:

• 55% of consumers expect retailers to use purchasing and behavioral data to offer relevant promotions.

• 60% spend more with retailers that use behavioral data to create relevant offers.

Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices

Customers are demanding more and more from every product and service they buy and use.

Even companies like Chick-Fil-A are making their fast food experience... faster. (Plus a free sandwich!) What does that tell you about customer demands?

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation

WATCH customer video.

For those of you that have been following the 2016 Connections Conference (#CONNUS16), you’re probably feeling a lot like us. Invigorated and inspired.

The Connected Home industry continues to evolve the way in which we will live and run our homes, but the big question is….

Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices