Utility customers are getting more and more demanding. And utility executives should be grateful for it.
That’s because customers who in the past have been largely indifferent about their relationships with their electric and gas utilities are increasingly paying more attention
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Seasoned energy efficiency executive and utility marketing expert, Mary Stewart has joined the KSV team as director of strategic partnerships and principal.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Industry Expert Interviews, Research, Marketing Strategy and Best Practices
People are primed to unlock the next level of control within their homes.
As one customer says, "I think if we wait for a couple more years, it's going to happen. You'll be carrying your home in your iPhone."
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
“The future always is and always was the simple decisions we make today.” -Step up and Power Down California
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Research, Marketing Strategy and Best Practices
Your industry is in the middle of a transformation. You’re being faced with a lot of hard decisions and “unknowns” - from balancing distributed generation demands, aggressive savings goals and navigating how to partner and lead in the land of connected homes, solutions and technologies.
Like it or not, these unknowns are and will continue to evoke only more choices for the customer. Enlying both a challenge and an opportunity.
Topics: Customer-Centric Marketing, Utility Communications, B Corporation, Energy Efficiency, Research, Branding and Brand Value, Marketing Strategy and Best Practices
Customers will not buy or participate if they have questions on a product or program.
They have to understand their investment in order to value it, much less spend time and dollars on it.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
There are very few things that actually know us. But the things that know us, guide us. Inspire us. Engage us. Allow us to feel victorious and at ease. They can subconsciously change our behaviors, while not flipping our world upside-down. Instead, they enhance it.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
We’ve made it. All those years of watching the Jetsons and we’re finally (kind of, almost, sort of) there… if we want to be.
Consumers have the option for SMART solutions for everything, from the car to the thermostat to the lights to the way they power their homes.
Topics: Customer-Centric Marketing, Digital Transformation and User Experience, Energy Efficiency, Research, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices
The smart home is here. But are we ready?
Customers are demanding more from every product and service they buy and use. They want more options and information.
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Media Strategy and Best Practices, Smart Technology, Marketing Strategy and Best Practices, Audience Segmentation
"Despite an estimated $279 billion potential U.S. market for energy efficiency, just a fraction of this has been spent. The industry's greatest failure, arguably, is tied to how products and services are framed and sold to customers." - Green Tech Media
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Marketing Strategy and Best Practices