You get to use it once and throw it away.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

Every second of every day, millions of homes across the Northeast are losing energy, and their homeowners don’t even know it. That’s $300 more in energy costs each year and 1,400 pounds in unnecessary carbon emissions per household. And while customers care about their wallets and the environment, the topic of energy loss isn’t top of mind: it’s tedious, dull, and confusing. But it doesn’t have to be. 

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Inspiration, Sustainability Marketing, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices

Earlier this week, a few KSV staffers were fortunate enough to attend BLD New England, a day-long conference that brought together B Corps from all over the New England region to connect, collaborate and inspire one another to expand the practice of using business as a force for good. In the lead up to this year’s event, we were honored to be able to put together BLD New England’s promotional video.

Topics: Customer-Centric Marketing, B Corporation, Clean Energy, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, Company Culture, In the News, Climate and Social Justice

It’s been two years since President Trump announced plans for the United States to withdraw from the Paris Agreement. And while Congress continues to battle it out on how to proceed, utilities across the nation continue to step up and strengthen their commitment to a clean energy future, announcing ambitious goals for carbon reduction. Just last year, Xcel Energy became the first to announce plans to go carbon free by 2050. And the climate commitments keep coming.

Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value

Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.

Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value

If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?

Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value

Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice

Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.

Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice

We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.

Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration

A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative