It’s been two years since President Trump announced plans for the United States to withdraw from the Paris Agreement. And while Congress continues to battle it out on how to proceed, utilities across the nation continue to step up and strengthen their commitment to a clean energy future, announcing ambitious goals for carbon reduction. Just last year, Xcel Energy became the first to announce plans to go carbon free by 2050. And the climate commitments keep coming.
Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value
Gillette standing alongside the transgender community. Disney standing up to the State of Georgia for its position on abortion. National Grid standing behind our planet, stating clearly, as a utility, its position on global warming.
Topics: Customer-Centric Marketing, Utility Communications, Climate Change, Inspiration, Branding and Brand Value
If you find that question hard to answer, you’re not alone. For many energy companies, establishing a distinct personality through social media often seems like a pipe dream, especially when they have enough trouble establishing a regular presence or a consistent content marketing strategy on their social media channels. When tasked with so much else, creating a brand personality via social often feels like the extra sprinkles on a sundae—nice to have, but does it make a difference in the quality of the product?
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Branding and Brand Value
Ah yes, the Thursday before a long weekend. Project deadlines are still looming, but for even the most diligent of workers, the lure of a long weekend and the unofficial start to summer may be enough to allow the mind to wander, even if it is just for a little while.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice
Here in the northeast, spring has started stretching out before us, and for the first time in what feels like forever, the days are filled with more and more sunshine.
Topics: Innovation, B Corporation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Sustainability Marketing, In the News, Electrification, Climate and Social Justice
We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Audience Segmentation
Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Inspiration, In the News
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology
