We’ve talked a lot about the importance of going beyond simply being present on social media and instead actively engaging with audience members across social platforms. To do this takes time, a strong social media and content marketing strategic plan, and a willingness to commit fully to the idea that social media is a crucial part of your customer acquisition, retention, and brand building strategies.
Topics: Customer-Centric Marketing, Utility Communications, Clean Energy, Social Media Strategy and Best Practices, Content Marketing, Inspiration
A new paradigm is emerging in marketing today. A paradigm that enables enhanced revenue and reduced expenses.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Creative
In 2014, the Guardian dedicated an entire article to this question: Why aren’t brands using social media to take a strong stance on climate change?
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Inspiration, Audience Segmentation
Welcome back! Hopefully you have returned to work feeling as refreshed and renewed for 2019 as we are at KSV. As Mary mentioned in our last EnergyWire, this year is going to bring a multitude of exciting initiatives to the forefront of our agency.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Clean Energy, Climate Change, Inspiration, In the News
This is the time of year we get to reflect on the accomplishments and challenges of the prior 12 months and use these lessons in our planning to make the next year even better. At KSV, our goal every day and every year for the entire team is to focus on getting better, getting smarter, providing more to our clients, and, through our efforts, helping to make the world a better place for everyone.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Social Media Strategy and Best Practices, Inspiration, Media Strategy and Best Practices, Electrification, Smart Technology
Happy Thanksgiving Eve!
The team at KSV certainly has a lot to be thankful for – inspiring clients, innovative colleagues and a community dedicated to sustainable energy, just to name a few things on our list.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Clean Energy, Climate Change, Inspiration, Creative, In the News, Electrification