If you've ever downloaded a KSV brief, you know we ask you what you want to see more of on EnergyWire, and this week we got a great response to that question.

David told us (hi David!) that what he wants to see more of is "digital stories".

First of all, what a great request. Second of all, we're kind of in love with that term. 

Imagine if the way you were interacting with your customers was through digital stories, instead of through ads that weren't aware of the experience your customer had already had with you. 

Imagine if your advertising could be a storyteller for your brand, instead of being tone deaf.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Happy St. Patrick’s Day everyone!

This week Irish company Solar 21 won the award for Best Renewables Project/Installation in the Humber Area at the Humber Renewables Awards in Hull.

Everyone’s Irish on St. Patrick’s Day, so let’s celebrate our collective win.

The project that won this prestigious award is a biomass plant that will produce the cheapest renewable energy from biomass of any comparable facility.

There are three things we can learn from this.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

To President Trump:

 

This week we heard you were considering eliminating the Energy Star program, and we felt it was time we spoke up.

 

You want to   hear what the people  actually  have to say about Energy Star?

 

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Or, as we like to think of it: Websites, Beyoncé and Bacon.

We’re extremely excited to announce that this week we launched the brand new KSV website.

It’s taken a lot of time and a lot of hard work.

But it’s finally here.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Tomorrowland was a dream of Walt Disney.

 

 

Did you know that Disney originally planned Disneyland as a group of five "lands", and Tomorrowland was complete with a "Rocket to the moon" ride, and the "Monsanto House of the Future"?

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

"If you always do what you've always done, you'll always get what you've always gotten"

 

What processes is your company holding onto that no longer serve your customers, your employees, or your bottom line?

 

Where are you stuck?

 

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

How can you improve customer experiences, optimize operational processes, and enhance business models? 

 

Digital transformation.

Next week at AESP Nationals, we'll be presenting during an innovative session on digital transformation, and we thought we'd provide you with an appetizer of sorts this week.

When we're out in the world discussing the many challenges businesses are faced with today, we often hear the same laments (no matter the industry).

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

For our second installment in the KSV Voices of Industry series, we're featuring Adam Knudsen, the President of Dynapower.

Dynapower is on the bleeding edge of innovation, in just about every category you could imagine when it comes to energy. 

 

But it's their recent partnership with Samsung, and their energy storage business and how that's changing the way utilities, solar companies, C&I customers will manage their energy in the future that we wanted to focus on today.

 

 

Adam, thanks so much for contributing your voice and expertise to this.

@AdamKnudsen: No problem. We're always happy to talk about energy storage and how it's changing the future of energy.

 

Great. Let's dive in. Tell me about squirrels.

@AdamKnudsen:  You know, when we talk about energy storage, one of the things we focus on is the impact of downtime on C&I businesses. A few statistics to help orient things:

 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Don't worry, we're here to talk policy, not politics. 

Just like everyone else in the country (the world?), at KSV we've been paying a lot of attention to the election of Donald Trump as our 45th president, and all of the implications that will come along with this era. 

 

 

And just a week ago, we had an interview with a promising job candidate ( we're growing, by the way), and he asked a great question:

 

"Are you worried about the business prospects of an agency focused on energy and sustainability under this administration?"

 

The short answer: no. 

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

Perhaps you noticed the headline from Inc.com in your feed:

Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days

Attention business leaders: This is how it's done. 

The short story here is this: A Tesla user in CA needed to charge his car and stopped at a charging station only to find that all the charging stations were occupied by fully charged cars, whose owners had left their cars to charge while they went and enjoyed one of the other businesses nearby (including a coffee shop, a gym, and a Whole Foods). The out-of-juice user tweeted at Elon Musk, who responded, and essentially said, Yup, this is an issue and we're aware of it and we're going to fix it.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation