3 Lessons and A Little Irish Luck

Posted by Ashley Nicholls on March 17, 2017 at 9:30 AM

Happy St. Patrick’s Day everyone!

This week Irish company Solar 21 won the award for Best Renewables Project/Installation in the Humber Area at the Humber Renewables Awards in Hull.


Everyone’s Irish on St. Patrick’s Day, so let’s celebrate our collective win.

The project that won this prestigious award is a biomass plant that will produce the cheapest renewable energy from biomass of any comparable facility.

There are three things we can learn from this.

1. Speed.

This project came to life in record time, only obtaining planning permission in January 2016.

15 months later here it is.

And it came in ON budget.

That’s a huge success, considering a traditional plant of this size would have taken much longer.

The question we would pose is: How can you be more creative with less?

In fact, some of us here at KSV are reading a book about just this topic right now

2. Jobs.

180 jobs in a small Irish community is a big deal, and this project is creating clean energy and jobs. Win win. The fact that it's also winning awards and gaining press? An even bigger win.

And the question we'd pose is: What parts of your story are you leaving on the table, or not telling in a way that people can hear?

3. Collaboration.

The reason this project could move so fast and create so much success is because the brokerage firm partnered with the developer, who partnered with the plant, and EVERYONE got an education. In fact the article says that over 100 brokers visited the site as it developed to learn more about biomass. 

And so the question we'd pose is: Where are your silos standing in the way of your success?

So, congratulations to Solar 21!

Thanking you for setting an example that we can all learn from.

Let’s get to work.

And if you need some inspiration, a little Irish never hurt anyone.


Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation