--- title: EnergyWire | A blog by KSV | Data and Analytics (5) description: Data and Analytics | EnergyWire is KSV’s bimonthly insight into the consumer mindset when it comes to all things sustainability. It’s an honest conversation on the reality of their perceptions and motivations, and how mission-driven brands can use this insight to successfully engage customers. (5) --- [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-charcoal-640.png "KSV")](https://www.ksvagency.com) ![☰](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-hamburger-charcoal-70-50.png "☰") - [Focus](http://www.ksvc.com/focus/) - [Capabilities](http://www.ksvc.com/capabilities/) - [Work](http://www.ksvc.com/work/) - [People](http://www.ksvc.com/people/) - [Culture](http://www.ksvc.com/culture/) - [EnergyWire](https://blogs.ksvc.com/energy-wire) ## [Adaptability is King](https://blogs.ksvc.com/energy-wire/adaptability/is/king/tv/and/energy) Posted by [Cavan Chasan](https://blogs.ksvc.com/energy-wire/author/cavan-chasan) on May 19, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-05-17%20at%203.31.55%20PM.png)](https://blogs.ksvc.com/energy-wire/adaptability/is/king/tv/and/energy) This week we want to talk about adaptability…  and TV. What it means to “watch TV” has changed a lot over the last few years. TV is everywhere now.  From the flat screen in the living room to your cell phone on the go. People don’t just sit on the couch anymore. They watch TV on their computers in bed, on their tablet at the gym and on their phones on the train. [Read More](https://blogs.ksvc.com/energy-wire/adaptability/is/king/tv/and/energy) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/adaptability/is/king/tv/and/energy#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [New Video: On Measuring Brand Marketing & Mass Save](https://blogs.ksvc.com/energy-wire/masssave/brand/marketing/success) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on May 12, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen%20Shot%202017-04-20%20at%202.30.49%20PM.png)](https://blogs.ksvc.com/energy-wire/masssave/brand/marketing/success) A few weeks ago we spoke about one of our clients, National Grid, winning big at the ENERGY STAR Awards.   This week we want to take the opportunity to talk about another one of our clients and the awesome success they've been experiencing. [Read More](https://blogs.ksvc.com/energy-wire/masssave/brand/marketing/success) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/masssave/brand/marketing/success#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Short and Sweet](https://blogs.ksvc.com/energy-wire/short/and/sweet/aesp) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on May 5, 2017 at 10:20 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/uncomfotable.jpg)](https://blogs.ksvc.com/energy-wire/short/and/sweet/aesp) At AESP this week, my colleague Tucker Wright and I presented on innovation, advanced targeting for C&I customers, and inspiration. We showed work that pushed the envelope for the energy industry, and world-class brands that had redefined their category. We had great conversations with people who see the changes coming and are inspired to act, and act now. We made a few people uncomfortable. But you know what comment we heard, again and again?  “That’s great, but not for this industry.”  [Read More](https://blogs.ksvc.com/energy-wire/short/and/sweet/aesp) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/short/and/sweet/aesp#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Pepsi, hold my beer, Heineken just did it right.](https://blogs.ksvc.com/energy-wire/pepsi/hold/my/beer/heineken/did/it/right) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on April 28, 2017 at 12:30 PM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/worlds-apart-600x313.jpg)](https://blogs.ksvc.com/energy-wire/pepsi/hold/my/beer/heineken/did/it/right) A few weeks ago we [wrote about](https://blogs.ksvc.com/energy-wire/on/pepsi/and/lessons/from/world/class/brands)the now infamous Pepsi ad debacle and the lessons marketers could learn from it.     This week Heineken showed everyone how it’s done with their [‘Worlds Apart”](https://www.youtube.com/watch?v=8wYXw4K0A3g&oref=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D8wYXw4K0A3g&has_verified=1) ad. Some people are calling it [the antidote](https://www.fastcompany.com/40412848/heineken-just-put-out-the-antidote-to-that-pepsi-kendall-jenner-ad) to Pepsi’s mistake. If you haven’t seen it, it’s certainly worth the [watch](https://www.youtube.com/watch?v=8wYXw4K0A3g&oref=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D8wYXw4K0A3g&has_verified=1). There were no celebrities. No dancers in the streets. It had nothing to do with big budgets or stellar production value. All it dealt with was reality.  Real people with real differences. And that’s something that can connect with the masses. They weren’t trying to end the resistance by handing out a few Heinekens. They were just trying to start conversations. And they succeeded.      [Download the brief now.](https://ksvc-2224113.hs-sites.com/achieving/breakthrough/why/creative/testing/matters) [Read More](https://blogs.ksvc.com/energy-wire/pepsi/hold/my/beer/heineken/did/it/right) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/pepsi/hold/my/beer/heineken/did/it/right#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [The ENERGY STAR Awards, National Grid and Creative Testing](https://blogs.ksvc.com/energy-wire/energy/star/awards/national/grid/and/creative/testing) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on April 28, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/poy_congrats_2017_carousel_copy.png__640x360_q85_crop_subsampling-2.png)](https://blogs.ksvc.com/energy-wire/energy/star/awards/national/grid/and/creative/testing) This week we traveled to Washington, D.C. for the ENERGY STAR Awards to see our work honored and celebrate some big wins for a couple of clients. Haven’t seen the KSV POV video that was shown during the awards?  Check it out [here](http://t.sidekickopen68.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XZs7fcBwCW7fZjt81qwdx6W643SkR56dyt3f4W1K7q02?t=https%3A%2F%2Fvimeo.com%2Fksv%2Freview%2F210454321%2F51a0c9fbf8&si=5325635834347520&pi=bf8f5416-d618-493d-9d0a-09d67a33350f). But today we want to talk about wins.  Big wins. Our partner National Grid won big at the ENERGY STAR Awards for their “Life on the grid” campaign. [Read More](https://blogs.ksvc.com/energy-wire/energy/star/awards/national/grid/and/creative/testing) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/energy/star/awards/national/grid/and/creative/testing#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Earth Day Everyday](https://blogs.ksvc.com/energy-wire/earth/day/everyday) Posted by [Noelle Palumbo](https://blogs.ksvc.com/energy-wire/author/noelle-palumbo) on April 22, 2017 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/earth.jpg)](https://blogs.ksvc.com/energy-wire/earth/day/everyday) Happy Earth Day! A day to appreciate this big beautiful planet we all live on.  It’s when a lot of people and companies (check out these [four videos](https://www.apple.com/newsroom/2017/04/apple-celebrates-earth-day/) from Apple) show their commitment to keeping this Earth intact. Which is fabulous. The only thing is that in order to leave a lasting legacy for our children we should be doing that all the time. So let’s start living like every day is is Earth Day. And in the future when Earth Day rolls around we’ll have something truly spectacular to celebrate. Cheers, Earth!   [Download the brief now.](https://ksvc-2224113.hs-sites.com/ksv-brief-trump-and-energy-four-predictions) [Read More](https://blogs.ksvc.com/energy-wire/earth/day/everyday) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/earth/day/everyday#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [When Targeting Isn’t Enough: Marketing Energy Efficiency to Commercial Customers](https://blogs.ksvc.com/energy-wire/when/hyper/targeting/isnt/enough) Posted by [Tucker Wright](https://blogs.ksvc.com/energy-wire/author/tucker-wright) on April 21, 2017 at 10:00 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/TuckerWright_BW.jpg)](https://blogs.ksvc.com/energy-wire/when/hyper/targeting/isnt/enough)   *Tucker Wright is a Strategic Lead at KSV. His areas of expertise include brand strategy, digital strategy, and b2b marketing.*           Full disclosure: On May 4 th I’m giving a talk at [AESP’s Spring Conference](http://www.aesp.org/events/EventDetails.aspx?id=808959&group=) titled, “Hyper-Targeting, Native Advertising & the C&I Customer” so writing about why targeting *isn’t* enough when marketing energy efficiency to businesses seemed poorly timed. But the reality is, it’s true.     Why? While hyper-targeting is incredibly important, it’s also completely useless if you’re reaching the right person with the wrong message. And in our experience, that’s often what’s happening with most energy providers’ B2B marketing. [Read More](https://blogs.ksvc.com/energy-wire/when/hyper/targeting/isnt/enough) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/when/hyper/targeting/isnt/enough#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [KSV Voices of Industry: A Solar Developer Reflects on the "Solarcoaster"](https://blogs.ksvc.com/energy-wire/ksv/voices/of/industry/solar) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on April 14, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/duane_peterson_web.jpg)](https://blogs.ksvc.com/energy-wire/ksv/voices/of/industry/solar) Duane Peterson is no ordinary solar outfit.   The former Ben and Jerry's "Chief of Stuff" has an eclectic professional past that has culminated (for now) in clean energy. We sat down to talk about inspiration, what he wishes utilities and state energy agencies knew, branding, Thomas Edison, and yes, ice cream.   For those that don't know, SunCommon, a certified B Corp, is a solar company located in Waterbury Vermont, and recently expanded into the New York State market. You can read more about SunCommon's culture, accolades, and approach [here](http://suncommon.com/certified-b-corporation/).   ***@ashKSV**: Duane, thank you so much for taking the time to talk with us. Let's start with inspiration. Where did the inspiration for SunCommon come from?* ***@DuanePeterson**: Well, my friend and co-founder, James Moore, and I had a conversation and we said, "Why is it that the adoption of clean energy is pathetically slow?" And then we imagined a better way. SunCommon exists to help people join the clean energy revolution; it's a market solution to climate change.*    When he first began, Peterson admits, he knew nothing about solar. But he was an expert communicator, a great storyteller (he still is), and he saw a problem.  [Read More](https://blogs.ksvc.com/energy-wire/ksv/voices/of/industry/solar) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/ksv/voices/of/industry/solar#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [Lessons from World Class Brands: On Pepsi, Protest Advertising and Kendall Jenner](https://blogs.ksvc.com/energy-wire/on/pepsi/and/lessons/from/world/class/brands) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on April 7, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/kendall-jenner-pepsi-1020x573.jpg)](https://blogs.ksvc.com/energy-wire/on/pepsi/and/lessons/from/world/class/brands) Next month, at the AESP Spring Conference on marketing, KSV was asked to speak on world class brands, and what energy companies can learn from them.   And there is a lot to explore on this topic.   But this week a big (BIG) world class brand made a big mistake.   Have you watched the now (in)famous Pepsi ad with Kendall Jenner? [Read More](https://blogs.ksvc.com/energy-wire/on/pepsi/and/lessons/from/world/class/brands) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/on/pepsi/and/lessons/from/world/class/brands#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) ## [On the CPP, A Sustainable Future, and Hope](https://blogs.ksvc.com/energy-wire/cpp/a/sustainable/future/and/hope) Posted by [Ashley Nicholls](https://blogs.ksvc.com/energy-wire/author/ashley-nicholls) on March 31, 2017 at 9:30 AM - [Tweet](https://twitter.com/share) [![](https://blogs.ksvc.com/hubfs/Screen_Shot_2017-03-28_at_8.02.37_AM.png)](https://blogs.ksvc.com/energy-wire/cpp/a/sustainable/future/and/hope) The future is sustainable, with our without the White House. The Clean Power Plan was introduced in 2015 by President Obama, who called it "the single most important step that America has ever made in the fight against global climate change." The EPA estimated that the CPP would help to protect the most vulnerable among us, including children, seniors, the sick, and those living in poverty, as well as future generations from the dangers of air pollution.  And the results weren't just platitudes.  [From the EPA website:](https://www.epa.gov/cleanpowerplan/fact-sheet-overview-clean-power-plan) - The Clean Power Plan itself is projected to contribute significant pollution reduction, resulting in important benefits, including: - Climate benefits of $20 billion - Health benefits of $14-$34 billion - Net benefits of $26-$45 billion - Because carbon pollution comes packaged with other dangerous air pollutants, the Clean Power Plan will also protect public health, avoiding each year: - 3,600 premature deaths - 1,700 heart attacks - 90,000 asthma attacks - 300,000 missed work days and school days And this week President Trump signed an [executive order](http://www.utilitydive.com/news/trump-signs-executive-order-to-review-clean-power-plan/438420/) instructing the EPA to rescind the Clean Power Plan. [Read More](https://blogs.ksvc.com/energy-wire/cpp/a/sustainable/future/and/hope) 0 Comments [Click here to read/write comments](https://blogs.ksvc.com/energy-wire/cpp/a/sustainable/future/and/hope#comments-listing) Topics: [Customer-Centric Marketing](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing), [Utility Communications](https://blogs.ksvc.com/energy-wire/topic/utility-communications), [Data and Analytics](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics), [Digital Transformation and User Experience](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience), [Innovation](https://blogs.ksvc.com/energy-wire/topic/innovation), [Marketing Strategy and Best Practices](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices), [Audience Segmentation](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) [Previous](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics/page/4) [All posts](https://blogs.ksvc.com/energy-wire/all) [Next](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics/page/6) ### [EnergyWire](https://blogs.ksvc.com/energy-wire) EnergyWire is KSV’s weekly insight into the consumer mindset when it comes to energy. It’s an honest conversation on the reality of their perceptions and motivations, and how energy services companies can use this insight to successfully engage customers. ### Sign Up ### Recent Posts ### Topics - [Customer-Centric Marketing (215)](https://blogs.ksvc.com/energy-wire/topic/customer-centric-marketing) - [Utility Communications (183)](https://blogs.ksvc.com/energy-wire/topic/utility-communications) - [Marketing Strategy and Best Practices (158)](https://blogs.ksvc.com/energy-wire/topic/marketing-strategy-and-best-practices) - [Innovation (156)](https://blogs.ksvc.com/energy-wire/topic/innovation) - [Digital Transformation and User Experience (100)](https://blogs.ksvc.com/energy-wire/topic/digital-transformation-and-user-experience) - [Audience Segmentation (88)](https://blogs.ksvc.com/energy-wire/topic/audience-segmentation) - [Data and Analytics (83)](https://blogs.ksvc.com/energy-wire/topic/data-and-analytics) - [Energy Efficiency (76)](https://blogs.ksvc.com/energy-wire/topic/energy-efficiency) - [Clean Energy (61)](https://blogs.ksvc.com/energy-wire/topic/clean-energy) - [Branding and Brand Value (58)](https://blogs.ksvc.com/energy-wire/topic/branding-and-brand-value) - [Research (49)](https://blogs.ksvc.com/energy-wire/topic/research) - [Climate Change (48)](https://blogs.ksvc.com/energy-wire/topic/climate-change) - [Inspiration (47)](https://blogs.ksvc.com/energy-wire/topic/inspiration) - [Sustainability Marketing (47)](https://blogs.ksvc.com/energy-wire/topic/sustainability-marketing) - [B Corporation (38)](https://blogs.ksvc.com/energy-wire/topic/b-corporation) - [Content Marketing (37)](https://blogs.ksvc.com/energy-wire/topic/content-marketing) - [Climate and Social Justice (35)](https://blogs.ksvc.com/energy-wire/topic/climate-and-social-justice) - [Creative (34)](https://blogs.ksvc.com/energy-wire/topic/creative) - [In the News (31)](https://blogs.ksvc.com/energy-wire/topic/in-the-news) - [Smart Technology (24)](https://blogs.ksvc.com/energy-wire/topic/smart-technology) - [Social Media Strategy and Best Practices (23)](https://blogs.ksvc.com/energy-wire/topic/social-media-strategy-and-best-practices) - [Company Culture (19)](https://blogs.ksvc.com/energy-wire/topic/company-culture) - [Media Strategy and Best Practices (19)](https://blogs.ksvc.com/energy-wire/topic/media-strategy-and-best-practices) - [Industry Expert Interviews (13)](https://blogs.ksvc.com/energy-wire/topic/industry-expert-interviews) - [Sustainable Brands (13)](https://blogs.ksvc.com/energy-wire/topic/sustainable-brands) - [B2B marketing (12)](https://blogs.ksvc.com/energy-wire/topic/b2b-marketing) - [Electrification (12)](https://blogs.ksvc.com/energy-wire/topic/electrification) - [Creative Showcase (10)](https://blogs.ksvc.com/energy-wire/topic/creative-showcase) - [Energy Storage (9)](https://blogs.ksvc.com/energy-wire/topic/energy-storage) - [AI (7)](https://blogs.ksvc.com/energy-wire/topic/ai) - [D2C (7)](https://blogs.ksvc.com/energy-wire/topic/d2c) - [Artificial Intelligence (6)](https://blogs.ksvc.com/energy-wire/topic/artificial-intelligence) - [Vermont (6)](https://blogs.ksvc.com/energy-wire/topic/vermont) - [Branding (5)](https://blogs.ksvc.com/energy-wire/topic/branding) - [Case Study (5)](https://blogs.ksvc.com/energy-wire/topic/case-study) - [Brand Activations (3)](https://blogs.ksvc.com/energy-wire/topic/brand-activations) - [SEO (2)](https://blogs.ksvc.com/energy-wire/topic/seo) - [Search (2)](https://blogs.ksvc.com/energy-wire/topic/search) - [Augmented Reality (1)](https://blogs.ksvc.com/energy-wire/topic/augmented-reality) - [Digital Video (1)](https://blogs.ksvc.com/energy-wire/topic/digital-video) - [OOH (1)](https://blogs.ksvc.com/energy-wire/topic/ooh) - [Paid Search (1)](https://blogs.ksvc.com/energy-wire/topic/paid-search) ... ##### Get in touch. ###### Vermont 212 Battery Street Suite 2 Burlington, VT 05401 [802.862.8261](tel:8028628261) ###### New York 27 E 28th Street Suite 15055 New York, NY 10016 [212.366.4000](tel:2123664000) ## Sign up for KSV insights ## Thanks for subscribing! Email Subscribe © 2025 KSV [![LinkedIn](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-linkedin-cream-80.png "LinkedIn")](https://www.linkedin.com/company/kelliher-samets-volk/) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-twitter-cream-80.png "Twitter")](https://twitter.com/KSVTweets) [![Twitter](https://www.ksvagency.com/wp-content/uploads/2020/11/icon-facebook-cream-80.png "icon-facebook-cream-80")](https://www.facebook.com/ksv.agency) [![Instagram](https://www.ksvagency.com/wp-content/uploads/2020/10/icon-instagram-cream-80.png "Instagram")](https://www.instagram.com/ksv.agency/) [Privacy Policy & Cookies](https://www.ksvagency.com/privacy-policy/) [![KSV](https://www.ksvagency.com/wp-content/uploads/2020/10/logo-cream-640.png "KSV")](https://www.ksvagency.com) ![X](https://www.ksvagency.com/wp-content/uploads/2020/12/icon-x-cream-70-50.png "X") What We Do [Work](https://www.ksvagency.com/work/) [Blog](https://blogs.ksvc.com/energy-wire) Who We Are [About](https://www.ksvagency.com/about/) [Careers](https://www.ksvagency.com/careers/) [Contact](https://www.ksvagency.com/contact/)