Three Things to Keep In Mind for the 2020 Holiday Season, Part One.

Posted by Shaina Kaye on October 15, 2020 at 2:48 PM

No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements. 

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Topics: Customer Engagement, customer motivations, innovation, customer centric, marketing, Shopping Experience, content marketing, creativity, brand value, EnergyWire, Creative, D2C, customer trends, storytelling, brand building, marketing strategy, holiday season

The “It” Factor: What Successful D2C Companies Can Teach Brands in 2020

Posted by Shaina Kaye on August 20, 2020 at 11:38 AM

In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, innovation, customer centric, B Corporation, Shopping Experience, climate change, brand value, sustainability, EnergyWire, D2C, customer trends, brand building, coronavirus

Mid-Summer Round Up

Posted by Shaina Kaye on July 30, 2020 at 11:34 AM

If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning. 

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Topics: innovation, round up, inspiration, sustainability, thought leadership, in the news, customer trends, leadership, coronavirus

Customer Experience, Revisited

Posted by Shaina Kaye on July 16, 2020 at 3:25 PM

We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished. 

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Topics: Customer-Centric Marketing, Customer Engagement, customer experience, customer centric, marketing, marketing solutions, content marketing strategy, thought leadership, customer trends, coronavirus

Making the Most of Social Media in the Age of the Coronavirus

Posted by Shaina Kaye on April 3, 2020 at 12:57 PM

Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.

A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.

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Topics: community marketing, innovation, customer centric, social media, social media best practices, content marketing, social media strategy, brand value, sustainability marketing, customer trends

Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s

Posted by Shaina Kaye on March 26, 2020 at 9:02 AM

Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.

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Topics: community marketing, innovation, customer centric, industry expert, content marketing, brand value, sustainability, sustainability marketing, customer trends, BCorp

Business as a Force for Good: B Corp Month Round Up

Posted by Shaina Kaye on March 12, 2020 at 10:05 AM

Between the coronavirus, election season chaos and the ongoing climate crisis, there’s a lot to worry about in the news. In spite of this we find ourselves feeling sobered, yes, but also still cautiously optimistic. A huge part of that feeling is the fact that as a certified B Corporation, we are surrounded every day by businesses fighting back against impending doom and gloom, choosing to make a positive difference in the world and in local communities.

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Topics: customer motivations, B Corporation, round up, climate change, brand value, sustainability, corporate responsibility, social responsibility, sustainability marketing, good energy, company culture, environment, customer trends, BCorp

Reaching Your Customers in the Do-It-For-Me Era

Posted by Shaina Kaye on February 13, 2020 at 9:49 AM

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

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Topics: customer motivations, customer centric, connected home, personalization, voice technology, thought leadership, B2B marketing, customer trends, on-demand

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