It’s been a busy start to the year over in KSV-land.
Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.
Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing
Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.
Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices
November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.
Topics: Customer-Centric Marketing, Innovation, Content Marketing, Smart Technology, Marketing Strategy and Best Practices
In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.
Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage
In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.
Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand.
At KSV, we have seen this firsthand.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.
Why?
Consumers’ purchasing decisions are being driven by their key values.
Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.
Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.
Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation
You get to use it once and throw it away.
Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice
Become more than just your "customer's utility." It starts with a story that resonates.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Creative
We’ve talked previously about how customer expectations and demands are rapidly changing—customers expect a modern and easy-to-use experience when they interact with energy providers’ digital products and services. We know that keeping up with evolving customer expectations and technology trends can be difficult and overwhelming. Oftentimes, it’s hard to know where to start.
Topics: Customer-Centric Marketing, Utility Communications, Digital Transformation and User Experience, Marketing Strategy and Best Practices
