We’ve done the research, dotted the i’s, crossed the t’s and are delighted to share our latest whitepaper on the homeowner’s perspective on home batteries. The whitepaper includes proprietary research that uncovers average homeowners' thoughts on residential energy storage, opportunities to generate interest in residential battery systems and actionable steps to increase home battery installations. Access it for free here!

Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Industry Expert Interviews, Research, Clean Energy, Branding and Brand Value, Energy Storage, Climate and Social Justice

It’s been a busy start to the year over in KSV-land.

Channeling our innermost Lizzo, our team has pushed full steam ahead, embracing the changes that inevitably come with a new decade and doing so with a sense of endless curiosity and passion for making the world a little better each year.

Topics: Customer-Centric Marketing, Utility Communications, Research, Clean Energy, Energy Storage, B2B marketing

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology

By 2050, there is expected to be a 20-38 percent increase in US electricity consumption, according to the National Renewable Energy Laboratory. A large contributing factor to that increased demand? Electric vehicle adoption.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Research, Electrification, Marketing Strategy and Best Practices

November feels like the optimal time for reflection. In theory, the biggest projects of the year are winding down, and a new year looms ahead. In reality, you are probably just as busy as you were in January—perhaps even more so—and will spend the weeks between now and the end of the year at a frenetic pace trying to find some semblance of balance between finishing out 2019 and planning for 2020, leaving little time for true reflection.

Topics: Customer-Centric Marketing, Innovation, Content Marketing, Smart Technology, Marketing Strategy and Best Practices

In the northeastern United States, Halloween 2019 was spooky for all the wrong reasons as major rain and windstorms caused severe flooding and knocked out power for hundreds of thousands of residents.

Topics: Customer-Centric Marketing, Research, Clean Energy, Energy Storage

In the spring of this year, solar installations in the US surpassed two million, just three short years after the solar industry completed its millionth installation, a milestone that took 40 years to reach.

Policies spurred by ambitious state renewable energy commitments have helped speed up the adoption of renewables in general, but the growth of solar is also driven by enormous consumer demand. 

At KSV, we have seen this firsthand.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

According to the USDA, the number of farmers markets in the country has nearly doubled in the past 10 years. And the number of U.S. households growing food at home or in a community garden has increased 200 percent from 2008 levels, according to the National Gardening Association.

Why? 

Consumers’ purchasing decisions are being driven by their key values. 

Independence. Resilience. Self-reliance. Local. Sustainable. These values are shifting consumer behavior and increasing demand for specific types of goods.  

Why should utilities or solar providers care? Because we see these very same values come into play when we talk to consumers about solar.

Topics: Customer-Centric Marketing, Utility Communications, Data and Analytics, Digital Transformation and User Experience, Innovation, Marketing Strategy and Best Practices, Audience Segmentation

You get to use it once and throw it away.

Topics: Customer-Centric Marketing, Innovation, Clean Energy, Climate Change, Inspiration, Sustainability Marketing, Climate and Social Justice

Become more than just your "customer's utility." It starts with a story that resonates.

Topics: Customer-Centric Marketing, Utility Communications, Innovation, Creative