In last month’s Energy Wire, we explored how the rapid rise of AI is changing the content landscape and raising the value of credible human voices. This month, the next question is more practical: How should energy marketers use AI in ways that strengthen trust rather than weaken it?

That question matters in every category, but especially in energy, where trust is closely tied to public scrutiny, customer confidence, and brand credibility. Brand trust is shaped by real-world stakes: what people pay, whether service feels reliable, and whether promises about innovation show up in everyday life.

Topics: Innovation, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Branding

Energy may not be a lifestyle category, but energy brands are judged in the same fast-moving media environment as every other brand. Customers, communities, regulators, and investors all expect trust, transparency, and relevance. Those expectations are shaped by nonstop news and a constant stream of content served across screens and in real life.

At the same time, AI is making content faster and easier to produce. That creates real efficiencies for marketing teams, but it also vastly changes the competitive landscape. When high-volume content becomes easy to generate, it becomes harder to stand out. In that kind of environment, credibility — an ever-growing buzzword — carries more weight.

Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Branding

The status quo of thought leadership and earned media is seismically shifting. If you missed it, Google I/O, via Google CEO Sundar Pichai’s May keynote speech, sent a clear signal: Generative AI will fundamentally rewrite how brand visibility, media interaction, and public trust is developed and maintained over time. 

Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Smart Technology, Marketing Strategy and Best Practices, AI, Artificial Intelligence, Search, SEO

If there’s one thing we can count on in social media, it’s disruption. The way we use, consume, and shape content evolves, minute by minute. 

Topics: Customer-Centric Marketing, Social Media Strategy and Best Practices, Content Marketing, AI

The MUSE Creative Awards is an international, industry-wide competition for communications professionals. This spring, among 75K of our talented peers from 108 countries, KSV was honored to receive not one, but four MUSE Gold Awards. 

Topics: Energy Efficiency, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Marketing Strategy and Best Practices, Brand Activations

As TikTok, Instagram, and other social media platforms grow and evolve, brands have new ways to engage with consumers. 

Yes, the “Instagram/TikTok made me buy it!” trend is real, and it’s certainly not just about ads, which many users have gotten great at ignoring. These days, it’s influencer nudging that often pushes customers to buy. Thanks to the widespread use of these platforms and massive followings, influencers are driving sales. Recent studies show social media users (that is, most people) trust influencer promotions more than celebrity ones. And nearly 50% of social media users say they’ve bought a product after seeing an influencer advertise it.

Topics: Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Marketing Strategy and Best Practices, Brand Activations

Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. Brands that invest in AI technology can gain a competitive edge by automating repetitive tasks, improving decision-making, and providing personalized experiences for customers.

Topics: Digital Transformation and User Experience, Content Marketing, Marketing Strategy and Best Practices, AI, Artificial Intelligence

The best way to understand someone’s problems, as the old adage goes, is to walk a mile in their shoes.

Topics: Innovation, Clean Energy, Climate Change, Social Media Strategy and Best Practices, Content Marketing, Sustainability Marketing, Creative, Brand Activations

Heading into the holiday season, KSV was tasked with developing a campaign unlike any other for its most-important client: Mother Earth. 

Topics: Innovation, B Corporation, Climate Change, Content Marketing, Inspiration, Sustainability Marketing, Creative

If you’ve lived and worked through 2020, then the phrase “future-proofing” may sound like the biggest oxymoron of them all. If 2020 taught us anything, it is that plans change. Pivots are necessary. And planning for the future can sometimes mean planning to keep your business’s doors open for just one more day. Who has time to future-proof their business for next year when they’re just trying to survive 2020?

Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Sustainability Marketing, Creative, D2C, In the News