Mid-Summer Round Up

Posted by Shaina Kaye on July 30, 2020 at 11:34 AM

If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning. 

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Topics: Customer-Centric Marketing, Innovation, Content Marketing, Inspiration, Sustainability Marketing, Company Culture, In the News

Customer Experience, Revisited

Posted by Shaina Kaye on July 16, 2020 at 3:25 PM

We’ve said it before, but it bears repeating: you can have a wonderful, purpose-driven mission and a marketing campaign that is creative and perfectly targeted, but if your customer’s experience is lacking everything else is diminished. 

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Topics: Customer-Centric Marketing, Content Marketing, In the News, Marketing Strategy and Best Practices

5 Ways Clean Energy Will Help Define the New Normal

Posted by Shaina Kaye on May 8, 2020 at 11:39 AM

As we mentioned last week, re-imagining a life and a world in the age of coronavirus presents a lot of unanswerable questions, yes, but also several opportunities. One those opportunities is the critical role clean energy and sustainability will play in reviving the economy and helping consumers adjust their behaviors and habits. 

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Topics: Customer-Centric Marketing, Utility Communications, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Energy Storage, Sustainability Marketing, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Industry Expert Interview: Patti Doyle, CEO of Rumi Spice

Posted by Shaina Kaye on May 1, 2020 at 11:28 AM
This month we’re back with the next installment of our Industry Expert Interviews, a content series that keeps the community spirit alive and well and selfishly, gives us the opportunity to talk to some truly incredible people. These will be longer installments, so we encourage you to grab a cup of coffee, sit back and enjoy “meeting” someone new.
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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Permission to Lead

Posted by Shaina Kaye on April 28, 2020 at 8:45 AM

Consumers and communities are giving brands permission to lead in thinking about the new normal of a world with coronavirus. The burden of re-imagining a future, and offering solutions for a problem about which so much is still unknown, can be scary and overwhelming to navigate, especially for consumers that are already navigating so many unprecedented challenges. A new world that entails, among other things, working from home, staying healthy, parenting and schooling, new budgets, limited income sources, previous support lines cut and a new perspective about what is actually important in life.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Clean Energy, Climate Change, Content Marketing, Inspiration, Branding and Brand Value, Company Culture, Creative, In the News, Marketing Strategy and Best Practices, Climate and Social Justice

Together. Alone at the Office.

Posted by Kevin Willard on April 17, 2020 at 3:11 PM

I’m writing this from our empty office. Sitting on a couch next to no one. It’s so quiet I can hear the fan turn 20 feet above my head. I didn’t even know we had fans. I spend most of the day looking at my computer screen. And when I’m not looking at that, I’m looking at the empty desks of my friends and colleagues. And I wonder. I wonder when we will all get to share this space together again. I wonder how different all of it will feel. I miss the sound of Shaina’s laugh. I miss what Erin’s smile looks like when it’s not through a zoom call. I miss the sound of Tucker walking around the office on speaker phone. And I miss how loud Rachel types. Real-life, in-person stuff.

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Topics: Innovation, Content Marketing, Inspiration, Branding and Brand Value, Creative

The Power of Music: Striking the Right Chord With Your Audience

Posted by Tony Peck on April 9, 2020 at 9:31 AM

Growing up in the remote cornfields of the Midwest can feel pretty isolating. Fortunately, I had a vast library of vinyl. Yep. I’m old. For me, the sound of that needle slipping across the surface of the record can be one of the most comforting sounds on this planet. Those few seconds before the music starts and the real escape begins.

To this day, when certain songs come on, I can remember what my room smelled like. The ratty old t-shirt I was wearing. Where I was sitting. The mood I was in.

Music plays such an important role in our day-to-day lives. Workout playlists. Go-to karaoke jam. Your wedding.

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Topics: Innovation, Content Marketing, Inspiration, Branding and Brand Value, Creative

Making the Most of Social Media in the Age of the Coronavirus

Posted by Shaina Kaye on April 3, 2020 at 12:57 PM

Back in January, we dove deep into two of the biggest social media trends of 2020: TikTok and the continued rise in popularity of video content. Although it was only two months ago, it feels like a completely different era.

A lot has happened in the past two months, and for many businesses, the focus has shifted significantly toward aiding and supporting community members in the uncertain time and future of the coronavirus.

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Topics: Customer-Centric Marketing, Innovation, Social Media Strategy and Best Practices, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Industry Expert Interview: Rebecca Gildiner, Director of Impact Strategy at Sir Kensington’s

Posted by Shaina Kaye on March 26, 2020 at 9:02 AM

Community and collaboration has been a vital part of KSV’s DNA, but in times like these, community means that much more. We are fortunate enough be a part of several communities, allowing opportunities for connection, brainstorming and collaboration to help inspire great work and constant conversation.

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Topics: Customer-Centric Marketing, Innovation, B Corporation, Industry Expert Interviews, Content Marketing, Branding and Brand Value, Sustainability Marketing, Marketing Strategy and Best Practices

Reaching Your Customers in the Do-It-For-Me Era

Posted by Shaina Kaye on February 13, 2020 at 9:49 AM

Money can’t buy happiness. But for today’s consumers, money (and technology) can buy time, and that’s pretty darn close to happiness.

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Topics: Customer-Centric Marketing, Content Marketing, B2B marketing, Media Strategy and Best Practices, Smart Technology