We kicked off this three-part series a few weeks back, diving into the importance of brands approaching the 2020 holiday season with a clear focus on reality. We then turned our attention to the value of flexibility in brands’ marketing strategies as a way to better serve and support current and future customers in the months ahead.  

This week, we’re concluding the series with one final consideration for brands that are planning, fine-tuning and executing their holiday strategies: incorporating personalization into the holiday shopping experience. 

Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

Recently we shared the first post in our three-part series highlighting a few considerations brands of all shapes and sizes should focus on to better serve and support current and future customers in the months ahead.  

Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

No matter how blurry the concept of time feels these days, the holiday season is inevitably and speedily approaching. In years prior, the impending holiday season would have meant a ramp up in in-store product promotions, email marketing campaigns and an influx of television advertisements. 

Topics: Customer-Centric Marketing, Innovation, Content Marketing, Branding and Brand Value, Creative, D2C, Marketing Strategy and Best Practices

As the coronavirus made itself and its effects known to the world, brands were forced to transform marketing plans, adjust operations and pivot strategies on a dime in order to meet current and potential consumers where they were at in a way that felt authentic and timely. And where they were at was in the midst of a pandemic unlike anything anyone had ever seen before.

Topics: Utility Communications, Innovation, Energy Efficiency, Clean Energy, Content Marketing, Creative, Marketing Strategy and Best Practices

For the next installment in our Industry Expert Interview Series, we had the opportunity to sit down with Paul Lynch, the CEO and Founder of Cage Free Productions, a B Corp-certified and 1% For the Planet designated storytelling agency, specializing in video production based out of Santa Barbara, California. Through the unique concept of Human-Centered Production™, the company helps mission-driven individuals and organizations hone in on the power of video and storytelling to catalyze change and solve problems.

Topics: Industry Expert Interviews, Content Marketing, Creative, Marketing Strategy and Best Practices

24 years ago, before the evolution and mass adoption of social media, when blogs were still a novelty and websites were still in relatively primitive states, Bill Gates penned an essay titled “Content is King.” 

Topics: Utility Communications, Social Media Strategy and Best Practices, Content Marketing, B2B marketing, Marketing Strategy and Best Practices

The fight for a more sustainable future in the age of the coronavirus and Black Lives Matter has uncovered an important truth: protecting vulnerable communities is critical to taking action against climate change. It's long overdue, but going forward, brands looking to fight for climate change will need to ensure social justice is a component of their climate action plan. 

Topics: B Corporation, Climate Change, Inspiration, Branding and Brand Value, Sustainability Marketing, In the News, Audience Segmentation, Climate and Social Justice

In the early 2010s, companies like Everlane and Warby Parker paved the way for the first generation of Direct to Consumer (D2C) brands, offering consumers a fully digital brand experience and new companies a relatively easy, innovative and scalable way to sell products and services. A storefront was not necessary, but a strong brand story was. A brick and mortar storefront was no longer an operational requirement for brands - all you needed was an online shop and a creative social media presence.

Topics: Customer-Centric Marketing, Innovation, B Corporation, Climate Change, Branding and Brand Value, Sustainability Marketing, D2C, In the News

Never has the value of being a B Corp been more evident than in 2020, as a global pandemic and social change have taken center stage and communities around the world have realized the true benefits of using business as a force for good.

Topics: Innovation, B Corporation, Industry Expert Interviews, Sustainability Marketing, Company Culture, In the News

If there’s one thing we know for certain, it’s that life keeps moving forward. Amidst political barbs, a global pandemic, long overdue social upheaval and a climate crisis, the world keeps on turning. 

Topics: Customer-Centric Marketing, Innovation, Content Marketing, Inspiration, Sustainability Marketing, Company Culture, In the News