More flexible. More dynamic. More effective.
Marketing in advertising has two purposes: sales activation and brand building. Sales activation is targeted at people who are looking to purchase on the spot, or it aims to trigger a purchase decision. Brand building has four key goals:
Topics: Customer-Centric Marketing, Innovation, Energy Efficiency, Research, Clean Energy, Creative, Media Strategy and Best Practices, Marketing Strategy and Best Practices
Tesla sold an estimated 14,250 Model 3 sedans in July, a 225% improvement over the electric car’s previous record sales month. That monthly sales figure might have seemed to be a fluke, but Forbes reported that the sedan hit a new sales record in August, reaching 17,800 units.
Topics: Customer-Centric Marketing, Innovation, Research, Clean Energy, Electrification, Marketing Strategy and Best Practices
Topics: Utility Communications, Energy Efficiency, Clean Energy, In the News
As the first anniversary of Hurricane Maria’s aftermath approaches, the United States is bracing itself for yet another dangerous hurricane season. As we write this, Hurricane Florence is making its way to the Carolina coast.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices, Climate and Social Justice
A decade ago, wind energy mostly meant giant investments, ugly legal battles and major public opposition. As recently as 3 years ago, we saw proposals in many states—good proposals by respected companies—being tossed out. Lack of public support combined with weak political legs dragged the highly visible CapeWind project through the dirt from its initial approvals in 2005, to 2017, when it was finally shut down and deemed defunct.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Marketing Strategy and Best Practices
The utility of the future is a hot topic for our clients in the energy space. What will it look like? Who will be steering the ship and who will be struggling to stay afloat? Transportation is a major part of that conversation, and no companies have upended the transportation industry more than Uber and Lyft. The American dream of automotive independence is being challenged in many cities where it is cheaper to use ride sharing than it is to own a car: New York, Washington, D.C., Chicago, and Los Angeles.
Topics: Customer-Centric Marketing, Utility Communications, Innovation, Energy Efficiency, Research, Clean Energy, Branding and Brand Value, Marketing Strategy and Best Practices
Curious about the intersection of real estate and energy efficiency? So were we. We wanted to know, how much is energy efficiency worth to buyers? And do people put it on the “must have” side of the list when looking at real estate options?
Topics: Customer-Centric Marketing, Utility Communications, Energy Efficiency, Smart Technology
We’ve written, and you’ve read, and then we’ve written again, and you’ve read again, about personalization. You must personalize your marketing. OK, you get it, but you ask, how? and why? and am I doing it right?
Sarah Lattimer Irvin is, simply put, a multicultural marketing rock star.
Walking into the Metrics Marketing office, Sarah greets me with a big smile and an inviting tone that authentically welcomes me to her award-winning advertising shop. As CEO of Metrics Marketing, formerly Lattimer Communications, she leads her business with a cool, calm sensibility and has curated a team of brilliantly talented brand consultants.
If you’ve been following EnergyWire recently, you know we’ve been busy researching and writing about multicultural marketing. KSV and Metrics Marketing are part of a network called MAGNET Energy. We are a group of ad agencies that believe we are stronger together than we are alone. “Sarah and her team have over 20 years’ experience working in multicultural marketing. Who better to collaborate with on our research?”
This week over 60 million Americans across the Northeast faced heat warnings or advisories from the National Weather Service as record temperatures swept the region. News headlines called the weather “deadly” and “dangerous”, while experts gave consumers advice on how to keep safe.
The heat was so intense for so long that seniors were evacuated from their homes, homeless shelters were closed, community cooling centers were set up, and health officials warned that playground equipment could burn children.